Emily Fritz

Work History

Work History
Jul 2009 - Present

Communications Specialist

Erie Homes for Children and Adults

Oversee all marketing and communications functions in only communications role in organization, which expands into four northwestern Pennsylvania counties.Write marketing plan, publication schedule, and advertising plan.Build relationships with media and printer.Manage volunteer Public Relations Committee, Ways & Means Committee, Kegs & Corks Committee (event planning), Community Relations Committee, Fundraising Committee (internal), and serve on several other committees. Overseeing the 100th Anniversary Committee and planning all sponsorships, events, and activities to commemorate this milestone. Create all agency publications, including internal newsletter distributed every other week to 425 employees, external newsletter sent quarterly to 3,600 households and businesses, client family newsletter sent biannually to 250 households, annual report, event invitations and program books, and news releases, among others.Responsible for re-design launch of Web site and all content updates utilizing Drupul management system.Collaborate with Partnership Erie (Web site host) to design an online community/forum for parent-to-parent and direct support professional-to-direct support professional support and conversations.Coordinate agency events, including Agency Picnic, Annual Dinner, Spring Swing, and the initiation of annual Kegs & Corks.

  • Developed agency branding guidebook with graphic and editorial standards
  • Designed annual communications plan, with newly researched advertising options, clearly defined target audiences and media goals, and an annual implementation schedule
  • Identified the need for and wrote an agency crisis communications plan
  • Successfully worked with Erie Times-News on getting a feature story in the newspaper within first two months of hire
  • Increased in-kind publicity/support for annual signature fundraising event through effective relationship building
  • Launched an online social media campaign, including a Facebook fan page and Twitter account
May 2007 - Aug 2008

Communications Coordinator

March of Dimes

Primarily responsible for management of chapter Web site utilizing RedDot, in order to create a viable tool for statewide fundraising, mission, and advocacy efforts.Edit/proofread and create statewide communications (letters, newsletters, collaterals, speeches), including a monthly team captain newsletter template sent to approximately 2,000 recipients.Assist all divisions with media relations, promotions, and requests for coverage, while acting as sole media relations representative for the thirteen counties in northwestern Pennsylvania, including the Erie market.

  • Launched chapter’s first online auction, utilizing the Web site as a revenue stream
  • Developed submission guidelines for posting events and news to the Web site, working with all state staffto ensure online content complete and accurate
  • Created support templates to encourage cohesion and consistency among communications materials across the state
Jun 2005 - May 2007

Community Director

March of Dimes

Recruit and manage division’s first volunteer Communications Committee and take on sole responsibility for division’s media relations, including: writing and distributing news releases, media kits, and PSA packages; acting as media spokesperson at events; writing and selling media sponsorship proposals; assisting media with creative writing and/or overall themes of TV/radio spots and the development of written stories; assisting with the writing and implementation of the annual marketing/communications plan; editing/proofreading and assisting to write all division communication pieces (letters, newsletters, sponsorship proposals, programs, invitations, e-blasts, and statewide publications).Supervise volunteer fundraising committees and temporary staff to plan and execute all facets of fundraising events.

  • Increased division’s media hits
  • Secured new media partners for all special events and began securing new media partners for the twelve walking events across division, often selling multi-year contracts
  • Successfully exceeded aggressive fundraising goals in seven of the total nine events responsible


Aug 2003 - May 2005

Bachelor of Business Administration

Slippery Rock University

I graduated with Summa Cum Laude honors after earning an overall QPA of 3.833 out of 4.0.

Aug 2001 - Aug 2003

Associate of Applied Science

Butler County Community College

My overall QPA upon graduating with my Associate Degree was 3.940 out of a 4.0, and due to my academic success, I was given Phi Theta Kappa honors.  I was actively involved with the student chapter of the American Marketing Association and often attended professional seminars to supplement my classroom lectures.  While attending school, I was asked to participate in a focus group to review the Marketing Management program, and I was asked to participate in this same review group in 2009, six years after graduating. 



Online Social Media

While at the March of Dimes, the national communications team was very active in an online social media plan, with Facebook, Twitter, an online sharing community, a daily blog for moms, and even podcasts.  I didn't have any control over these resources, but I often drove my local audiences to these online markets.  When I started at EHCA, I realized they did not offer these types of resources to their constituents, and I knew that being online was essential if an organization wanted to be where their target audiences (and future donors) were spending time.  I felt it was important to re-design their Web site, create a Facebook fan page, begin a Twitter account, and learn about online marketing and communications tools.  I attended seminars and workshops that have addressed other online tools and am beginning to map out an online strategy that fits the organization.  The more I learn and discover, the more excited I am to be linking EHCA with everyone in cyber world.

Web Site Content Management

I have experience working with RedDot and a Drupol-built content management system.  Although I have limited HTML background, I feel comfortable learning new technology and software.  Keeping a Web site current and interactive is an important communications function for any organization.


I hold current Act 33/34 clearances and was recently fingerprinted for an FBI background check. I am willing to provide any and all pre-employment screens necessary.






Quick Overview:

  • BSBA, Marketing
  • 5+ years career experience
  • Event planning & promotion
  • Variety of communication pieces for both internal and external audiences
  • Web site maintenance
  • Social marketing/media
  • Managed volunteer committees
  • Media relations
  • Copywriting and editing
  • Detailed, organized, and eager

Thank you for visiting my online resume and portfolio!  Let me introduce myself...

In the fall of 2008, after three years at the March of Dimes where I served the nonprofit in both a fundraising and communications capacity, I began taking graduate courses in the Department of English in a Professional Writing track, in which I earned a 4.0 for the courses I completed during the semester I was enrolled.Also during this time, I worked on the Slippery Rock University campus in a graduate assistantship at The Institute for Community, Service-Learning, and Nonprofit Leadership, where I supervised and mentored an undergraduate public relations intern, oversaw faculty relations, and took the leadership role in launching a new year-long awareness campaign to address different social justice issues, SRU: Part of the Solution.

While education remains important to me, I realized I needed to return to the work force and continue to contribute my part to society.With the economic times, the job search was brutal.  I took a job working as a sales associate in a department store, and after six months of searching, I fortunately found my current position with Erie Homes for Children and Adults (EHCA). The position has given me a lot of experience in building an effective communication plan and designing branding guidelines for an organization, connecting to audiences online, and working with a diverse group of staff and volunteers.  While I am blessed to have employment, I am still eager to explore other possible opportunities which will help me advance my career.

Marketing, communications, event planning, writing, editing, photography, media and public relations, and relationship-building are just a few of my passions, and I would love to hear how I can put them to work for you!

I am open to leaping into the corporate world or continuing my journey with another nonprofit or educational agency.  At this stage in my career, I will relocate for the right opportunity.