Francisco Javier Contreras Cevallos

Francisco Javier Contreras Cevallos


Senior business executive with over 18 years of international experience in strategic planning, corporate finances and general management. Strategic leader with a strong focus on achieving sustainable results throughcombining expert strategic planning, financial management and analytical acumen. Diligent in management of systems and processes in which a focus on simplicity and control in execution have been the hallmarks of success. Leadership style includes strong people skills with successful team-building abilities. Experienced negotiator, skilled at achieving mutually acceptable agreement.

§Global vision

§Leadership of multicultural teams

§Planning & controlling


To assume an Executive Leadership position at Director level in an international company where my experience in Corporate Finances in the Latin American Region could make an important contribution to the growth and development of the organization.

Work History

Work History
Aug 2007 - Jan 2009

Corporate Controller, Andean Region

Kraft Foods

“Co-led the integration of the financial function across the Andean region”

ØActively integrated the executive team responsible for the design of the functional structure for the Andean cluster.

ØCo-led the integration of the financial structure for the Andean region, delivering synergies of $0.6MM.

ØPromoted the Inter-Companies accounts payable write-off for the Venezuelan subsidiary, generating +$3.5MM upside to the regional net results.

ØSuccessfully transformed the year end costs system to “specific costs”, which allowed “one time” tax savings in excess of $5 MM and $0.8MM on an ongoing basis.

ØAchieved "green" ratings in 4 out of 4 corporate audits.

Feb 2006 - Jul 2007

Finance Director, Western Andean

Kraft Foods

“Business models and working capital significantly improved”

ØIncreased EBITDA for KF Perú by 32% through reduced sales returns, write-offs and logistics costs related to the “sell in” concept.

ØImproved the operating contribution for KF Ecuador by 49%, jointly with Marketing, by planning and introducing significant pricing adjustments in categories in which KRAFT held a dominant market share.

ØActively participated in the creation and implementation of a new business model for KF Colombia designed to recover profitability through variable expenses and minimized overheads resulting in an increase in EBITDA of $3MM.

ØDesigned and implemented a regional financial shared service located in Lima which successfully accomplished all financial activities and objectives for the Western Andean countries. This resulted in overall savings of $0.8MM.

ØSet an all time record ($ 21MM) for Dividend remittances largely driven by significant working capital improvements resulting from the reduction of collection time for account receivables by an average of 15 days throughout the region.

Jan 2004 - Jan 2006

General Manager (Q4-05) / Finance Director, Colombia

Kraft Foods

“Recovering profits thru restructures”

ØAchieved a significant Operating Contribution “turn around” in 2005 through a process of overheads rightsizing, closing the year at $1.5MM after suffering a loss of $(3.5)MM the previous year.

ØSuccessfully led the sales operation relocation project moving offices from Cali to Bogotá with no significant interruption to ongoing business or loss of key personnel.

ØConceived and executed an organizational rationalization project which achieved ongoing annual savings of $700K U.S. after the closure of 3 distribution centers and 2 commercial offices permitted a reduction in headcount of 100 employees.

ØGenerated $14MM U.S. in cash over a two year period due mainly to a reduction in working capital, to improved collections for modern trade coupled with an 8-day reduction in inventory, while maintainingnormal product delivery levels at all times.

ØStrengthened the Internal Controls environment in an affiliate which had experienced a serious upheaval in this area.

Mar 2003 - Jan 2004

Manager Financial Planning, AnCam

Kraft Foods

“Leading with planning complexity / 11 countries”

ØSuccessfully coordinated the complex process of strategic planning and budgeting for 11 countries.

Aug 2001 - Mar 2003

Finance Manager, Ecuador

Kraft Foods

“Financial execution awarded by the maximum level at Kraft”

ØObtained the maximum award at KRAFT, "The CEO's, President Award 2002", as a member of the Latin American negotiation team that successfully implemented the Fleischman business divestiture.

ØActively participated in the closing of 2 out of 3 plants in KF Ecuador made necessary by the loss of competitiveness in costs due to the Ecuadorian dollar denominated economy.

ØDuring 2002, the finance team achieved the highest rating within the Andean Region in the internal and external client satisfaction survey.

Sep 1998 - Mar 2001

Interim General Manager / Finance Director, Peru

L'oréal Paris

“Start up of the Peruvian branch”

ØSuccessfully negotiated the "Joint Venture" with local partners which required the purchase of their main current assets ($4 MM) and the “compensation” formula for the minority buy-out.

ØCreated from zero the Peruvian branch. This project involved not only the legal aspects, but most importantly, the smooth and transparent business transition from the previous distributorship model in order to preserve the L’ORÉAL customer and consumer base.

ØDuplicated revenues in two years through distribution gains, A&C investment and NPD’s. At the close of Year 2, L’ORÉAL Peru displayed healthy margins at the bottom line level (13% ratio to sales), generated over $1.2 MM Us cash flow on a yearly basis and key financial ratios were maintained at appropriate levels.

Mar 1995 - Sep 1998

Director Finance, Colombia

L'oréal Paris

“Complete back–office management in order to support sales growth at 50%”

ØSuccessfully managed the logistics "back office" in order to support sales growth CAGR 50%.

ØImplemented an “in-house” solution based on Oracle for the "Order to Cash" cycle which was linked to the local accounting software “SIIGO”.

ØDeveloped “from scratch” the corporate reporting system.

ØCreated “Excel” tools to handle the financial planning and budget control processes

ØActively participated in the legal defense of L'ORÉAL in the civil action initiated by the old distributor. The subsequent lawsuit was won by L'ORÉAL avoiding payment of damages which had been set at $20MM.

Jun 1993 - Mar 1995

Manager Planning, Argentina

L'oréal Paris

“Regaining business focus through the automation of the reporting function”

ØCarried out the automation of the corporate reporting function in order to align the planning process withbusiness strategies and objectives.

ØLed the progressive decentralization of the planning department and brought the planning function closer to the business units through the appointment of analysts both in the commercial divisions and in the plant.


1990 - 1992


Universidad de Belgrano

MBA (Specialization in Finance)  [Egresado]

Escuela de Economía y Negocios Internacionales, Universidad de Belgrano