To be a professional, verbal and visual, communicator.
Sep 2009 - Present
Student Senator, Academic Seat 19
I was elected by the University of Oregon student body to represent the voice of journalism and communication majors in the student senate. All students pay an incidental fee each term (around $200), constituting a 12 million dollar budget that we allocate throughout the year. I am one of 10 academic senators, each elected by students in their same major to advocate for their constituency in the senate process. This position has given me a special opportunity to realize the big picture at the University of Oregon and develop a connection with it that I never imagined. Being an integral part of this picture is an honor and a privilege that I thank my fellow journalism and communications students for.
Nov 2008 - Jun 2009
Executive Outreach Coordinator, Associated Students of the University of Oregon (ASUO)
The Associated Students of the University of Oregon (ASUO) is a student government. I was appointed to the executive team as the outreach coordinator, where I promoted the ASUO throughout campus. All University of Oregon students who pay the incidental fee are technically members of the ASUO, but because so few take advantage of this membership's benefits, it was my job to build awareness and interest. From designing apparel to brochures and display boards, this position ignited my passion for the ASUO and drove me to pursue a career in communication. The ASUO expanded my horizon, allowing me to branch out of the Greek community and meet some of the most diverse, intelligent and passionate individuals I have ever met.
Sep 2007 - Jun 2008
Panhellenic Vice President of Marketing and Public Relations
The fraternity and sorority community, also known as "Greek Life" makes up approximately 10% of the University of Oregon student body. Panehllenic Council (PHC) governs the sorority community, just as the Interfratenal Council (IFC) governs the fraternity community and both councils are elected by chapter leaders. Each PHC position is paired with an IFC counterpart, so I was faced with the challenge of collaborating with my counterpart, our joint council and the greek community to design a values based campaign. Our campaign, to be implemented in the summer of 2010, is a web design, social networking, print ad, poster and mailer renovation plan called "Think Greek". It is so rewarding to have been a leader in the collective vision of our Greek community's future image at the University of Oregon and, in turn, across the country.
Creating and strategizing my campaign for a position in the student senate was the hardest thing I've ever done. I made mousepads, among many other things, in this same design and distributed them throughout the journalism school to appeal to my specific audience.
Tri-fold, double sided brochure I designed to inform students about the incidental fee they pay each term and how it contributes to the University of Oregon experience
To promote an keynote speaker on campus about state funding for higher education I designed these leaflets
The tradition of rituals are very important to fraternity and sorority members and once a year members from all over dress in pin-attire (business dress) to celebrate the meaning of their membership badges. I designed this flyer to build awareness of this special day to Oregon's campus.
A student's parents play a key role in their decision to choose Greek Life or not, so I designed this pamphlet to encourage them in their decision making process. These pamphlets were handed out in recruiting events and mailed out to families requesting more information.
Promoting a campus-wide philanthropic carnival, sponsored by Greek Life to benefit Bleed Purple, I designed this print ad and matching leaflets.
Co-created a campaign with Kevin Bronk to cohesively communicate the values within the fraternity and sorority community at the University of Oregon. This print ad was featured in Flux magazine, a leading student publication on campus.
I wrote this public relations plan with a team in a planning and problems course. We were assigned to teams and given a museum to promote, ours being the Annapolis Maritime Museum. I learned so much through this assignment about working with a group toward one goal.
Podcasts have become a popular form of communication and I had fun learning how to write a podcast script and record it on garage band. I was actually able to use this very script to present the senate process to students at Oregon.
In a public relations writing course of mine I learned about how technology is constantly changing the public relations field. With that, I have become comfortable writing not only press releases but those tailored to new social media.
In an upper division advertising class we had an opportunity to design a campaign and write a creative brief for a brand of our choice. I chose Dell because I'm a Mac user and was interested in exploring what could make Dell "cooler". This fold-out print ad is one in a series of three, this being my favorite.
In a writing, design and concept class we were assigned an iconic figure to create an advertisement for, without using their name. As a class we had to guess the each others icons by ad. What seemed like a silly assignment ended up becoming a piece I really like.
In a print media class we were challenged to create a digital illustration of ourselves that also fluidly merged something we love. I love lilies and the way this piece expresses me.
For an assignment in a digital imaging class I created a series of images to send a message about wastefulness. This faucet is my favorite in the series, but together they campaigned for increased personal responsibility to advance environmental awareness.
This particular shoot was special because we were assigned to create a Dazed & Confused magazine cover shot. I discovered and edge to my romantic personal style and took more of a risk in this dark interpretation of Marie Antoinette's tragically glamorous life. Visiting Versailles just days before definitely inspired me.
Abroad I got to style, direct and photograph my own fashion shoots with a professional model. I grew faster in my five weeks studying in Paris than any other time in my life. I learned how to move quickly with heavy equipment and make tough creative decisions. This is my passion.