Sriram Senthilkumar


  • Product line : Grew product line from $18k to $5.2M in 6 Qtrs
  • Product line : Expanded product line from 4 to 10 product families
  • M&A : Integrated an acquired company within my product line
  • Corporate Strategy: Setup Annual targets for 18+ BUs and Sales WW
  • Corporate Marketing: Sales pipeline management, created revenue forecast models


Photography ( Published a coffeetable book)

Cooking ( Italian, Indian)

Work History

Work History

Visiting Faculty

PSG College of Technology

§What I did:

  • Offered a course on “Introduction to MEMS” for 3rd yr Bachelors of Engineering students
  • Setup a Center of Excellence on PSoCs as an alliance between Cypress and PSG Tech
Mar 2007 - Present

Business Dev. Manager

Cypress Semiconductors Ltd

§What I do:

§Sales pipeline management and revenue forecasting in Corporate Strategic Marketing team

§Analyse customer data (from Hyperion/ Prochannel ) and model them for senior management to arrive at strategies on Sales and Business units management

§Set up Annual Targets for every BU and Sales across all regions

§What I did:

  • Launched and managed 2 new products from concept development to revenue generation
  • Responsibilities included management of business plan, creating market strategies, managing product roadmap, creating collaterals and business development
  • Analysing market and competitors, having analyst meetings, creating collaterals, interfacing with Marcom for press releases and publishing articles
  • Meeting and understanding customers in NA, China, Japan, Taiwan and India
  • Managing sales pipeline and fine-tuning the revenue pipeline process
  • Involved in acquisition of Simtek Corp. through due-diligence and integration of Simtek into Cypress

§What I achieved:

  • Grew the nvSRAM Business from $18k in Q4’07 to $5.2M in Q1’09
  • Expanded the nvSRAM product portfolio from 4 to 10 product families
Feb 2004 - Jun 2005

Software Engineer

Sasken Communication Technologies Ltd

§What I did:

  • Developed the kernel for mobile phones working on Intel, ADI and Philips platforms.
  • Coordinated with application development teams for integration of applications for the kernel
  • Conducted training sessions for new employees in my team.

§What I achieved:

  • Sasken platform is used by over 45 mobile phones models across APAC and Latin American region
Sep 2001 - Aug 2002

Project Associate

Indian Institute of Technology Madras

§What I did:

  • Founding team member of Nilgiri Networks, an incubation from IITM (presently doing business worth USD 1 Million)
  • Designed Fault Escalation System for WLL networks
  • Led a cross platform team for developing Network Management Systems for Wireless Local Loop networks.

§What I achieved:

  • The product Cygnet is used by BSNL and Shyam telecom for their network management function


2005 - 2007


Indian Institute of Management, Kozhikode

Got through a extremely competitive admission process where 2.5M vie for 1200 seats ( 99.5 % rejection ratio)

2002 - 2004


University of Warwick
  • Commonwealth Scholar in Electronics, 2002
  • Topped the class in Electronics
1997 - 2001


PSG College of Technology
  • Won prizes in 14 technical symposiums/software programming contests
  • Secretary of IEEE student branch




Professionally trained on Negotiation and Problem solving skills Negotiated successfully in multiple scenarios in and out of office Official negotiation centered around winning sales mindshare for my products, solving customer issues and price/volume negotiations Personal purpose negotiation included real estate deals, conflict resolution