Accomplished senior level executive with over twenty years’ experience specializing in digital and direct response advertising for both B2C and B2B brands. Well versed in digital media, e-commerce, technology, strategic planning & executing, tracking, reporting and analytics. Driven to achieve goals using data and analysis to inform future strategies and campaigns.
An excellent communicator, both written and verbally. Results oriented, energetic, organized, take charge leader, efficient trouble-shooter and problem solver.
- Developed, implemented and maintained a marketing and sales system that drove more than 200 appointments for sales calls while reducing the cost to acquire those appointments by 26% since early in 2013
- ROI on sales (above) generated was $3.84 for 2014
- Managed the build and execution of reporting platforms to drive increased value to clients while simultaneously decreasing staff costs
- Spearheaded the development of the Analytics & Reporting and Technology groups at BKV
- Consistently beat ROAS goals for Harrah’s Casino’s account for over 5 years for all properties under management
- Managed the development of websites, mobile sites, and apps