Owner and Creative Director, Director
EXIMMARK,(Advertising & Production)
Owner and Creative Director, Director Led through example with consistent work ethic, attitude, and professionalism, resulting in more efficient processes, happier staff, better designs, and a successful business that took pride in its work and the fact it was largely based on referrals for over 6 years. Managed all aspects of media design and utilization, including content development, promotional strategies, budgetary considerations, and deadline adherence across all channels, including print, web, and interactive media. Streamlined processes led to deeper and stronger collaboration with partners and clients. Provided guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and budget considerations. Helped clients, through guidance and market analysis, achieve better results and understanding of innovative market solutions and trends. Partnered with operations staff and other cross-functional teams to execute aspects of product development and niche positioning, participating heavily in all process stages-planning, development, design, and brand promotion. Researched, screened, and strategically integrated various resources and partnerships to improve cost-benefit relationship and maximize client satisfaction. Provided graphic design solutions that were strategic, thoughtful, and elegant, in order to achieve maximum impact and communication goals.