Created, managed and implemented the communications and marketing strategies for the Charlwood Pacific Group Real Estate division: CENTURY 21 Canada, CENTUM Financial Group, Real Canadian Property Management.(B2C, B2B). Managed a team of 3.
Managed the creation and maintenance of all consumer focused online marketing content including website (front end and back end).
Produced all content for internal CRM system: internal communications, Century 21 System newsletters, notifications, event promotion, templates emails, greeting cards, promotional material., Facebook templates, branded signatures, branded twitter backgrounds, Created for Century 21 agents to promote themselves.
Designed and created new Franchise Sales Kit and realtor advertising/promotional tool kit. This led to 2012 Canadian Mortgage Awards Nomination - Best Advertising, Best Branding.
Strategic member of executive team, developed creative campaigns to attain set goals and improve brand visibility and adoption - Spearheaded Property Mogul-online real estate strategy game. Within 30 days there were 16, 066 game plays, amongst 999 users.
Launched redesign of Century21. ca. Within 1 year, visits to site increased from 600, 000/month to over 1.3M/month.
Launched new Centum. ca: website design, brand compliance, internal and external promotional campaign.
Increased social web presence by 532% in 5 months. Facebook links increased by 206% in less than 6 months.