Work History

Work History
Nov 2013 - Present

Western Canada Ambassador

CAYMAN ENTERPRISE CITY

Introducing Cayman Enterprise City to business professionals and entrepreneurs in the technology, media, film, biotech, and commodities industries, and informing them about the benefits of setting up in this tax-free special economic zone.

Sep 2012 - Present

Marketing Specialist

CONSULTANT

Working with small to medium size businesses and community groups in setting marketing and business goals, improving online visibility, increasing website traffic, and implementing CRM strategies. Promotional campaigns and events, new product launches, brand development and grassroots campaigns.

Concept Design: Vancouver False Creek Residents Association Green Light Campaign #GreeningtheCreek

Jul 2010 - Aug 2012

Director of Marketing and Communications

CENTURY 21 CANADA

Created, managed and implemented the communications and marketing strategies for the Charlwood Pacific Group Real Estate division: CENTURY 21 Canada, CENTUM Financial Group, Real Canadian Property Management.(B2C, B2B). Managed a team of 3.  

Managed the creation and maintenance of all consumer focused online marketing content including website (front end and back end). 

Produced all content for internal CRM system: internal communications,  Century 21 System newsletters, notifications, event promotion, templates emails, greeting cards, promotional material., Facebook templates, branded signatures, branded twitter backgrounds, Created for Century 21 agents to promote themselves.

Designed and created new Franchise Sales Kit and  realtor advertising/promotional tool kit. This led to 2012 Canadian Mortgage Awards Nomination - Best Advertising, Best Branding.

Strategic member of executive team, developed creative campaigns to attain set goals and improve brand visibility and adoption - Spearheaded Property Mogul-online real estate strategy game. Within 30 days there were 16, 066 game plays, amongst 999 users.

Launched redesign of Century21. ca. Within 1 year, visits to site increased from 600, 000/month to over 1.3M/month.

Launched new Centum. ca: website design, brand compliance, internal and external promotional campaign.

Increased social web presence by 532% in 5 months. Facebook links increased by 206% in less than 6 months.

Feb 2010 - Jul 2010

Director, Marketing & Public Relations

THE URBAN TEA MERCHANT

Managed the sales and online marketing program for the luxury boutique and tea salon, The Urban Tea Merchant, as well as the exclusive North American distribution of THE-ODOR-luxury Parisian tea. Implemented a digital marketing strategy that could be managed in-house post contract.: Implemented new in-store promotion and event calendar Increased event participation by 34%. Created training program for new product introductions

May 2005 - Jul 2010

Marketing Director / co-Owner

VIEBELLE MARKETING GROUP

Establishment of North America-wide wholesale account network for 4 brands(B2B), through brand development and sales initiatives. Implemented digital strategy, managed public relations, provided social media support to all brands, web design, newsletter, and e-blast creation. Provided merchandising programs, new product introductions, and in-store promotional programs.

Exceeded sales targets by 24% in the first year. Added 4 brands to company portfolio within 18 months. Numerous magazine, television and online appearances.

Sep 2004 - May 2005

Marketing and Sales Consultant

LECOM LTD

Created online promotional campaigns for product lines, positioned Lecom LTD as leader in precision metal forming/cutting tools and industrial machinery. Today, Lecom LTD is one of the leading precision cutting and machinery tool suppliers in Central Europe. 

Education

Education
Aug 2005 - Aug 2008

BACHELOR'S Professional Communications

Royal Roads University

The program balances the best of academic education, professional experience and practical skills, and combines a comprehensive overview of communications as an academic field with a selection of courses in professional writing, public relations, journalism, public speaking, organizational communication and new media.

Skills

Skills

Google Analytics, AdWords..

AppleWorks: keynote, pages, iWork.

MS Office: Word, Excel, PowerPoint

Adobe Master Collection CS3: Illustrator, InDesign, Photoshop

CENTURY 21 Canada Advertising

Centum Financial Group

My professional story

As I have experience working with start ups,  franchise organizations and international manufacturers, I understand the importance of brand visibility and of course consistency across all marketing platforms.  I have proven experience in putting in place marketing strategies (online and offline) that drive engagement, encourage brand adoption, convert quality leads and reinforce relationships.  

I have worn many hats in my career as a marketing consultant and executive, I am skilled in all things digital, as well as very proficient in writing for the press and creating quality content for the web (and print) - both written and graphic illustrations. 

I am currently looking for opportunities in the Cayman Islands or London, England.