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Work experience

Jun 2013Present

Business Development Consultant

Project consulting for Smartphone company

Business analysis, Financial forecasting, P&L analysis, cash flow reporting and sales forecasts. Integration with existing ERP system to produce real-time forecasts.Market segmentation and marketing analyses (Reach, Frequency, Gross Rating Point Cost per GRP, Response Rate, Conversion Rate, Transactions per customer,Transactions per Hour, Hourly Customer Traffic, Sales per square meter, Sales /Profit per Employee, Retail Close Ratio, Turnover rate, Average sales per call, Close ratio, Four factor model). Preparing the company's strategy, benchmarking of competitors, risk management procedures, "pipe line" process, coordination with ERP vendor, systematization of job positions, BI, work flow analyses and cost management procedures integration.

Jan 2013May 2013

Business Solutions Consultant

Business & Internet Solutions Consulting

Building business processes for Sales and Marketing of Hosting/Retail/Manufacturing/Transport/Logistics vertical marketplace using business intelligence, BPM/SOA solutions.

May 2010Dec 2012

Cloud Hosting Sales & Marketing Director

EUnet d.o.o.

Responsible for Enterprise sales and marketing of advanced Cloud hosting services based on CA Technologies AppLogic Cloud platform for SEE region.Provide leadership and functional guidance to the teams respansible for building the Cloud applications and products suite.Organize, designe and administer the external site content to share information with partner contacts.  Held presentations at events with up to 400 participants organized by EUnet.


  • Sales and marketing strategy development and implementation.
  • Manages an organization of 10 people, including 3 regional representatives.
  • Manages all blue-chip opportunities, pre-sales and sales processes.
  • Responsible for P&L Cloud hosting division.
  • Participation in recruitment process for hosting division.
  • Setting up KPI for Cloud hosting department.
  • Contribution in creating Cloud Control Panel for AppLogic.
  • Delivering structured sales plans and reports to CEO.


  • Vertical and horizontal sales goals fulfilment.
  • Successful contracts negotiations.
  • Business process reengineering within the hosting sales department.
  • Develop strategic marketing, promotional plans, forecasts and budgets to grow revenue, engagement, and Cloud brand awareness through multi-channel marketing efforts.
  • Establish and maintained strong business relationship with IT consultants and system integrators in the region and abroad.
  • CRM implementation with lead qualification procedures.
  • Assist clients in making decisions to migrate and deploy web-based services on Cloud platforms, develop new innovative approaches to presentation of Cloud technology and utilized expertise to increase new revenue streams.

Mar 2008Apr 2010

General Manager

Magic Media d.o.o.

Marketing and consulting within government sector, construction companies, banks and finance sector, private IT companies, healthcare institutions and recycling companies. I was in charge for major clinets like Porr AG Austria, Werner & Weber etc.


  • Development of key relationships between companies.
  • Negotiating and creating long term contracts.
  • Implementing project management procedures.
  • Launching innovative marketing product on Serbian market.
  • Managed teams from 5 to 50 people, depending on project requirements.
  • Financial planning and consulting.


  • Managed all the operations and finances of the company.
  • Created project plans and ensured timely delivery of all projects.
  • Successfully managed innovative marketing campaigns for Natuzzi, Lexmark, Toshiba, Big Apple etc.
  • Maintained regular contacts with representative offices Microsoft, Asus, Acer, HP, Toshiba and Lexmark on behalf of my clients.
  • Successful exit strategy in 2010, including finding a number of potential buyers.
Oct 2007Feb 2008

Business Development Manager

Big Apple Electronics d.o.o.

Directed efforts on wholesale department formation, sales team building, business and financial

analyses, key accounts negotiations, providing strategic marketing, new product launch, management of operations and design services like PLM, CRM, ERM, BPM C&SI, BPO, software legalization and import procedures.


  • IT infrastructure consultancy and project management.
  • Managed import procedures for Telecomunication devices.
  • Restructured company into 3 legal entities.
  • Performed user research across customers and sales leads to ensure that the company delivered the right functionality.
  • Participated in recruitment process and job systematization
  • Creating plans and delivered reports to CEOs.


  • Participated in financial planning for the company.
  • Built marketing plan and go-to-market strategies, established sales channels including distribution partners.
  • Built customer relationships and presented our products/services to customers.
  • Responsible for creating business processes with influence to entire organization.
  • Created long-term (5 year) contracts with global suppliers to firmly establish company presence in international markets.
  • 33,33% of ownership in one of 3 legal company entities.
Feb 2007Sep 2007

Business Development Manager

Invej Holding

Consultancy focused on business processes, product and marketing strategies; monitoring strategic development of market conditions in FMCG; supervising projects and products delivery, human capital risk management, result measurement and reporting.


  • Preparing and delivering business process reengineering and consultancy for major companies in Invej Holding.
  • Financial and organizational data analyses to deliver project proposals to CEO.
  • Preparing and delivering presentations for clients.
  • Created business requirements document for capturing client needs.
  • Delivering full report on human capital risk within the company.
  • Responsible for creating business processes with influence to comapanies within the Invej Holding consisting of 400+ employees.


  • Participated in executive recruitment process.
  • Brand Development, Innovation and Brand Renovation: including Insights, Idea Generation Workshops and Brand Creation.
  • YoY revenue growth for approximately 20%.
Nov 2003Jan 2007

General Manager

Bartec d.o.o.

Focus on strategic alliances and partnerships, marketing and business development, business strategy in the areas of  web services B2B/B4C, social media, executive leadership networks, executive communities, online marketing programs, email marketing programs, web marketing campaigns and specifically investments, brand and project management at the executive level.


  • Founded Bartec from ground up.
  • Office space and infrastructure setup.
  • Recruited, interviewed and hired staff. (In four years the company grew from 1 to 10 employees).


  • Managed all the operations and finances of the company;
  • Created business plans and ensured timely delivery of all milestones;
  • Maintained relationships with customers to keep them up-to-date with the direction of the company;
  • YoY turnover growth for one member company for about 30%;
  • YoY revenue growth for about 40%;
  • Marketing responsibilities: Development and execution of national marketing plan and overall marketing strategy to include: corporate branding, positioning and messaging, market definition, needs analysis, market research and analysis, marketing program effectiveness including reporting, metrics and ROI, web development, content management, e-commerce, Search Engine Optimization (SEO), web metrics, trade show management, budgeting, advertising, promotions, lead generation, email marketing, direct marketing, channel distribution, product launch planning, competitive analysis, customer acquisition and retention, win/loss analysis, referral program, project management, PR, and social media marketing.
  • Successfully negotiated the terms of sale Bartec to interested party in Jan. 2007;
Feb 2001Oct 2003

Panasonic Telecommunications Service Department Manager

Bogel Group


  • I was in charge for Panasonic service department operations.
  • Managed team of 7 employees.
  • Reporting to senior management.
  • Marketing and business planning.


  • Developed service procedures and internal documents.
  • I achived less then 1% write-off from received equipment.
  • Participated on official Panasonic trainning in country and abroad.
  • Incresed revenue from service operations for approximately 2X.
Mar 1999Jan 2001

Lead System Engineer

“Glas Javnosti” newspaper


  • I was in charge for client/server technology.
  • Implemented middleware tools.
  • IT security and storage/ NAS management.


  • IT infrastructure consolidation.
  • Integrated network performance and content monitoring.
  • Mission critical/high availability concepts integration.
  • I was in charge for team of 4 employees.


Sep 1993Sep 1998

Bachelor’s degree

Electro-technical University in Belgrade


Chinese language
Computer Skills
English written and oral


Jonathan Davis

Nenad is a superb mixture consummate professional and gentleman. He brings an extraordinary breadth of learning and experience to everything he does. This versatility is invaluable when working in high pressure environments with cutting edge products that defy traditional methods and categories. I have had the pleasure of having Nenad on my project team, where he is utterly dependable for delivering high quality work on time. Interestingly, I have also worked on projects led by him, and found him to be an excellent project manager and mentor for his team. Nenad's true brilliance shows as an account manager and salesman. He is that rare breed: A technically gifted salesman (or business minded technologist) , that speaks the language of technology and business, but also has a keen eye for where the value (an opportunity) is. I consider Nenand a friend as well as a colleague and I have no hesitation staking my reputation in fully recommending him as the high value professional he is.

Dejan Mircevski

In my communication with Nenad, I've always found him very knowledgeable about doing business in Serbia. He is a great source of information and contacts, brimming with interesting ideas for business development. Although he is a dedicated and accomplished professional himself, Nenad is humble and happy to recommend other people. He seems to delight in forging partnerships that benefit all parties involved. I am impressed by his advice and look forward to collaborating with him in the future.

Dusan Rakic

A great person to know & work with, Nenad is extremely focused professional with loads of experience, sharp business acumen, fantastic understanding of market & products. He is a great professional who extends lot of empowerment to his team at the same time is approachable to give full support whenever required. An extremely assertive yet realistic and systematic person with positive body language. He carries "Never give-up" approach with an eye on the long term objectives. Almost everyone I talk to in the IT industry knows Nenad as a reputable professional.

Milos Milosavljevic

It is a great pleasure to work with Nenad. He is strongly committed and passionate to his work and business goals. Person with fresh ideas and strong execution. Very convincing and with strong tech backgrounds, which contributes his excellent sales and marketing skills.

Igor David

When Nenad came to work for EUnet Cloud sector, his evangelistic, motivated and highly professional work gave fresh wind for deployment of new Cloud technologies. His ability to present and sell advanced products to other companies was extraordinary bonus for the company. He have great ability of speaking with various engineering teams, organizing them and successfully implementing new technologies into IT environments.

Branko Kljaic

Nenad is an authentic visionary with remarkable insight, resourceful and superior creative thinker grounded in knowledge, experience and curiosity to test rational alternatives outside the walls of traditional or conventional wisdom. He is somebody to watch for his passion is at work attempting to capture untapped opportunities for exponential positive results without exploits. It is my privilege to think, explore and test ideas that shape our future with Nenad.


IT professional with over 12 successful years  in diverse industries with strong communication and organizational skills gained in executive management, now seeking to move into global consulting and implementation of innovation strategies that helps companies deliver innovate products and solutions.



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