Nenad Petkovic

Nenad Petkovic

Work History

Work History
Jun 2013 - Present

Business Development Consultant

Project consulting for Smartphone company

Business analysis, Financial forecasting, P&L analysis, cash flow reporting and sales forecasts. Integration with existing ERP system to produce real-time forecasts.Market segmentation and marketing analyses (Reach, Frequency, Gross Rating Point Cost per GRP, Response Rate, Conversion Rate, Transactions per customer,Transactions per Hour, Hourly Customer Traffic, Sales per square meter, Sales /Profit per Employee, Retail Close Ratio, Turnover rate, Average sales per call, Close ratio, Four factor model). Preparing the company's strategy, benchmarking of competitors, risk management procedures, "pipe line" process, coordination with ERP vendor, systematization of job positions, BI, work flow analyses and cost management procedures integration.

Jan 2013 - May 2013

Business Solutions Consultant

Business & Internet Solutions Consulting

Building business processes for Sales and Marketing of Hosting/Retail/Manufacturing/Transport/Logistics vertical marketplace using business intelligence, BPM/SOA solutions.

May 2010 - Dec 2012

Cloud Hosting Sales & Marketing Director

EUnet d.o.o.

Responsible for Enterprise sales and marketing of advanced Cloud hosting services based on CA Technologies AppLogic Cloud platform for SEE region.Provide leadership and functional guidance to the teams respansible for building the Cloud applications and products suite.Organize, designe and administer the external site content to share information with partner contacts.  Held presentations at events with up to 400 participants organized by EUnet.

Responsibilities:

  • Sales and marketing strategy development and implementation.
  • Manages an organization of 10 people, including 3 regional representatives.
  • Manages all blue-chip opportunities, pre-sales and sales processes.
  • Responsible for P&L Cloud hosting division.
  • Participation in recruitment process for hosting division.
  • Setting up KPI for Cloud hosting department.
  • Contribution in creating Cloud Control Panel for AppLogic.
  • Delivering structured sales plans and reports to CEO.

Achievements:

  • Vertical and horizontal sales goals fulfilment.
  • Successful contracts negotiations.
  • Business process reengineering within the hosting sales department.
  • Develop strategic marketing, promotional plans, forecasts and budgets to grow revenue, engagement, and Cloud brand awareness through multi-channel marketing efforts.
  • Establish and maintained strong business relationship with IT consultants and system integrators in the region and abroad.
  • CRM implementation with lead qualification procedures.
  • Assist clients in making decisions to migrate and deploy web-based services on Cloud platforms, develop new innovative approaches to presentation of Cloud technology and utilized expertise to increase new revenue streams.

Mar 2008 - Apr 2010

General Manager

Magic Media d.o.o.

Marketing and consulting within government sector, construction companies, banks and finance sector, private IT companies, healthcare institutions and recycling companies. I was in charge for major clinets like Porr AG Austria, Werner & Weber etc.

Responsibilities:

  • Development of key relationships between companies.
  • Negotiating and creating long term contracts.
  • Implementing project management procedures.
  • Launching innovative marketing product on Serbian market.
  • Managed teams from 5 to 50 people, depending on project requirements.
  • Financial planning and consulting.

Achievements:

  • Managed all the operations and finances of the company.
  • Created project plans and ensured timely delivery of all projects.
  • Successfully managed innovative marketing campaigns for Natuzzi, Lexmark, Toshiba, Big Apple etc.
  • Maintained regular contacts with representative offices Microsoft, Asus, Acer, HP, Toshiba and Lexmark on behalf of my clients.
  • Successful exit strategy in 2010, including finding a number of potential buyers.
Oct 2007 - Feb 2008

Business Development Manager

Big Apple Electronics d.o.o.

Directed efforts on wholesale department formation, sales team building, business and financial

analyses, key accounts negotiations, providing strategic marketing, new product launch, management of operations and design services like PLM, CRM, ERM, BPM C&SI, BPO, software legalization and import procedures.

  Responsibilities:

  • IT infrastructure consultancy and project management.
  • Managed import procedures for Telecomunication devices.
  • Restructured company into 3 legal entities.
  • Performed user research across customers and sales leads to ensure that the company delivered the right functionality.
  • Participated in recruitment process and job systematization
  • Creating plans and delivered reports to CEOs.

Achievements:

  • Participated in financial planning for the company.
  • Built marketing plan and go-to-market strategies, established sales channels including distribution partners.
  • Built customer relationships and presented our products/services to customers.
  • Responsible for creating business processes with influence to entire organization.
  • Created long-term (5 year) contracts with global suppliers to firmly establish company presence in international markets.
  • 33,33% of ownership in one of 3 legal company entities.
Feb 2007 - Sep 2007

Business Development Manager

Invej Holding

Consultancy focused on business processes, product and marketing strategies; monitoring strategic development of market conditions in FMCG; supervising projects and products delivery, human capital risk management, result measurement and reporting.

Responsibilities:

  • Preparing and delivering business process reengineering and consultancy for major companies in Invej Holding.
  • Financial and organizational data analyses to deliver project proposals to CEO.
  • Preparing and delivering presentations for clients.
  • Created business requirements document for capturing client needs.
  • Delivering full report on human capital risk within the company.
  • Responsible for creating business processes with influence to comapanies within the Invej Holding consisting of 400+ employees.

Achievements:

  • Participated in executive recruitment process.
  • Brand Development, Innovation and Brand Renovation: including Insights, Idea Generation Workshops and Brand Creation.
  • YoY revenue growth for approximately 20%.
Nov 2003 - Jan 2007

General Manager

Bartec d.o.o.

Focus on strategic alliances and partnerships, marketing and business development, business strategy in the areas of  web services B2B/B4C, social media, executive leadership networks, executive communities, online marketing programs, email marketing programs, web marketing campaigns and specifically investments, brand and project management at the executive level.

Responsibilities:

  • Founded Bartec from ground up.
  • Office space and infrastructure setup.
  • Recruited, interviewed and hired staff. (In four years the company grew from 1 to 10 employees).

Achievements:

  • Managed all the operations and finances of the company;
  • Created business plans and ensured timely delivery of all milestones;
  • Maintained relationships with customers to keep them up-to-date with the direction of the company;
  • YoY turnover growth for one member company for about 30%;
  • YoY revenue growth for about 40%;
  • Marketing responsibilities: Development and execution of national marketing plan and overall marketing strategy to include: corporate branding, positioning and messaging, market definition, needs analysis, market research and analysis, marketing program effectiveness including reporting, metrics and ROI, web development, content management, e-commerce, Search Engine Optimization (SEO), web metrics, trade show management, budgeting, advertising, promotions, lead generation, email marketing, direct marketing, channel distribution, product launch planning, competitive analysis, customer acquisition and retention, win/loss analysis, referral program, project management, PR, and social media marketing.
  • Successfully negotiated the terms of sale Bartec to interested party in Jan. 2007;
Feb 2001 - Oct 2003

Panasonic Telecommunications Service Department Manager

Bogel Group

Responsibilities:

  • I was in charge for Panasonic service department operations.
  • Managed team of 7 employees.
  • Reporting to senior management.
  • Marketing and business planning.

Achievements:

  • Developed service procedures and internal documents.
  • I achived less then 1% write-off from received equipment.
  • Participated on official Panasonic trainning in country and abroad.
  • Incresed revenue from service operations for approximately 2X.
Mar 1999 - Jan 2001

Lead System Engineer

“Glas Javnosti” newspaper

Responsibilities:

  • I was in charge for client/server technology.
  • Implemented middleware tools.
  • IT security and storage/ NAS management.

Achievements:

  • IT infrastructure consolidation.
  • Integrated network performance and content monitoring.
  • Mission critical/high availability concepts integration.
  • I was in charge for team of 4 employees.

Education

Education
Sep 1993 - Sep 1998

Bachelor’s degree

Electro-technical University in Belgrade

Skills

Skills

Serbian

French

Chinese language

Computer Skills

English written and oral

Objective

IT professional with over 12 successful years  in diverse industries with strong communication and organizational skills gained in executive management, now seeking to move into global consulting and implementation of innovation strategies that helps companies deliver innovate products and solutions.

Certifications

Certifications

Certified Storage Sales Professional

Fujitsu-Siemens computers

Certified Primergy servers Sales Professional

Fujitsu-Siemens computers