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Award-winning Writer and Marketing Executive with over 10 years of comprehensive experience.

Talented, skillful, and resourceful Marketing Executive with over 10 years of experience in implementing the delivery, planning, and execution of all marketing and communications activities, including advertising and product launches, marketing materials, internal communications, in-bound and out-bound marketing initiatives, and public relations.

Work experience

Mar 2007Present

VP, Marketing and Technical Communications

  • Rapidly promoted and given complete responsibility of operating all aspects of the marketing and communications division.
  • Developed, marketed, and led successful online training center for recruiting and staffing professionals, which became the industry-wide leader in social networking education and a rapidly-growing lead-generation tool for company’s sales organization.
  • Identified marketing initiatives through target market research.
  • Wrote and designed company’s Web site, blogging projects, social media outlets, email marketing campaigns, and monthly online newsletter, which generated measurable results.
  • Created and implemented strategic marketing and public relations campaigns for the company.
  • Created and produced online video commercials to promote the company’s brand and product lines.
Oct 2004Present

Senior Writer

Sullivan Grueter Communications
  • Writes copy and develops marketing/PR presence for clients in diverse industries, such as real estate, non-profit, eCommerce, high-tech and health care.
  • Applies extensive experience and knowledge of various technical applications to write complex manuals, proposals, and user guides.
  • Prepares marketing and technical writing communications, including brochures, newsletters, Web pages, and software manuals.
Jul 2005Dec 2006

Senior Writing Consultant

Cisco Systems
  • Simplified complex, technical information into clear, compelling, easy-to-understand content.
  • Assimilated content from technical documentation including PowerPoint presentations, Web content, video scripts, and white papers to create organized, persuasive documentation for upper-level executives.
  • Designed new worldwide sales enablement Web site using Adobe Creative Suite.
  • Designed Cisco Global Proposal template for use by global business units.

Publications Manager

Catholic Medical Center
  • Wrote, designed, edited, and managed budget for “Healthy Living News,” newsletter distributed to 94,000+ households in across greater Manchester.
  • Aided hospital with writing and graphic design.
  • Prepared and wrote “President’s Message” for internal and external audiences.

Technical Writer

Aprisma Management Technologies (a division of Cabletron Systems, Inc)
  • Wrote technical documentation by researching engineering specifications and interviewing software developers.
  • Coordinated with project teams to ensure final versions of assignments were delivered on schedule and in accordance with product release dates.
  • Gained expertise with documentation life cycle (conception, planning, design, creation, validation, publication, maintenance, and obsolescence).
  • Edited and revised content.
May 19992000

Propoal Writer

Cabletron Systems, Inc
  • Partnered with sales and engineering departments to produce customized, highly reliable, and efficient local and wide area network designs based on customers’ specifications and company standards.
  • Prepared and presented comprehensive proposals to prospective clients.