VP, Marketing and Technical Communications
- Rapidly promoted and given complete responsibility of operating all aspects of the marketing and communications division.
- Developed, marketed, and led successful online training center for recruiting and staffing professionals, which became the industry-wide leader in social networking education and a rapidly-growing lead-generation tool for company’s sales organization.
- Identified marketing initiatives through target market research.
- Wrote and designed company’s Web site, blogging projects, social media outlets, email marketing campaigns, and monthly online newsletter, which generated measurable results.
- Created and implemented strategic marketing and public relations campaigns for the company.
- Created and produced online video commercials to promote the company’s brand and product lines.