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After several years of sales excellence, I am looking to to broaden my marketing experience by helping a marketing team be more effective in understanding sales goals and operations. My experience working as a business development professional for companies ranging in size from Fortune 500 to small start-up allows me to see the big picture and achieve congruency in goals and objectives.

Key Accomplishments

  • Led west Toronto in new customer acquisitions in 2008
  • Obtained top rookie spot nation wide in June 2008 for reaching 125% of my monthly sales goal
  • Drove significant new account references based on the service I provided
  • Created a comprehensive training module for new Sales Consultants to increase the success rate of the position
  • Created and implemented a planogram for a major retailer to secure company as the category captain, achieving much greater control over future planograms and product placement
  • Designed a reporting tool to enhance accountability of results and create structured goals for an entire department
  • Negotiated with two separate vendors bidding to take over an eight-foot store section nation wide, resulting in a 14% increase in gross margin in the category

General Proficiencies

Analytical AbilitySifting through large amounts of data to draw meaningful conclusionsOrganizational SkillsManaging multiple projects concurrently and prioritizing tasks to meet tight deadlines Interpersonal SkillsConnecting with people in both business and social settings 

Marketing Skills

CommunicationDelivering a value proposition in both written and oral format Marketing StrategyDeveloping a plan of action to maximize the Return on Investment of a marketing campaign Public RelationsManaging a company’s image and expanding brand awareness through press releases and events Consumer InsightsUtilizing market research and sales data to determine areas of improvement for a brand

Sales Skills

ProspectingCreating sales leads through cold calling, both face-to-face and over the telephone NegotiationCreating a mutually beneficial situation for my company and my client to engage in a long-term commitmentSales ExecutionDeveloping business relationships with prospects obtained through cold calling to result in a signed agreementAccount ManagementManaging current client relationships by adding value and resolving issues to ensure future businessConsultingCustomizing a solution to improve a client's current business practices

Work experience

Feb 2008Jan 2010

Account Manager

Pitney Bowes Canada
  • Responsible for new business development and the expansion of my territory
  • Facilitated the acquisition and retention of Pitney Bowes customers
  • Managed full sales cycle from prospecting to negotiating and closing
  • Delivered exceptional customer service to current clients and resolved various issues
  • Underwent training at Pitney Bowes Sales School 
Sep 2006Dec 2006

Sales and Marketing Associate (Co-op)

Mezzanine Business Consulting
  • Participated in creating and executing on business development objectives for the company
  • Managed Public Relations for the firm through press releases and website updates
  • Aided in planning and administering market research
Jan 2006Apr 2006

Sales Intern (Co-op)

S.C. Johnson and Son, Inc.
  • Provided detailed analysis to marketing and sales teams on category performance and sales trends
  • Created actionable items for teams to improve product placement and category performance
May 2005Aug 2005

Category Specialist (Co-op)

Staples Business Depot
  • Forecasted and replenished inventories for all Canadian retail locations
  • Met regularly with vendors to discuss market trends, future strategies, product pricing, and promotion opportunities


Sep 2003Sep 2007

Bachelor of Business Administration, Co-op Option

Wilfrid Laurier University

Marketing concentration with Psychology minor