Reporting to the Marketing Director. Responsible for establishing strategic brand growth through market analysis, new product development and introduction, and direct mail awareness campaigns in a manufacturing environment that included a comprehensive product mix.
§ Led the overall marketing direction through a network of domestic and worldwide
distributors, including the development of an entrance strategy for European
Community and Asia-Pacific Rim, resulting in an 18% increase in revenue.
§Conducted dealer seminars and organized tradeshow offerings to educate dealer
sales teams on product attributes, technological advances, and consequential
increased profit margin advantage.
§Redefined the branding message, implemented electronic based CD-ROM
product catalog and advertising material, and worked with the IT team to define E-
Commerce methodology including: web-site development, firewall protection,
criteria definition, on-line ordering, graphic design, and statistical analysis
§Negotiated all purchasing agreements and exclusivity contracts for international
and domestic dealers.