Printing tool Download PDF


Some clients can be really tough. If you don’t deliver what they want, they can chew you up and spit you out. That’s why it’s important to make sure you feed them good concepts and follow-up with great copy.This is where experience makes the difference — not just the kind of experience one lists on a resume, but also the real-life experiences that fill the creative basket with a wide variety of subjects and emotions. The kinds of experiences that can translate passion into print.This summary is dedicated to the life experiences that have contributed to developing my skills as a creative copywriter.

I’ve been snorkeling with manatees in Florida. I’ve been parasailing in Puerto Vallarta. I've lived in Toledo, OH, Northern and Southeastern VA, Houston, Detroit, Little Rock and spent many summers at my family’s cabin in the mountains of Maine.

I’ve been to the pony roundup in Chincoteague. I’ve fallen to my knees at the edge of the Grand Canyon. I’ve haggled with souvenir vendors in Punta Cana. During a visit to Arizona, I made it a point to stop and play the piano in a saloon in Tombstone. I am a certified PADI (Professional Association of Dive Instructors) diver. I’ve hiked parts of the Appalachian Trail. I’ve done some print and runway modeling. I’m currently learning German so I can better communicate with my in-laws in Deutschland.

The number of bones that I've broken almost matches the number of stitches I've received. I sold peanuts in the original Houston Astrodome for a season so I could watch baseball games for free. I take pretty good photos. I’ve read the Bible. I’m a decent cook. I enjoy the arts. I know why there are so many shipwrecks off the Outer Banks of North Carolina. I’ve seen Niagara Falls and the Alamo. I believe it is a mistake to add anything to a splash of 18-year-old, single malt Scotch.

Of course, there’s more, but the bottom line is that a good copywriter should know a little about a lot. And I’m a good copywriter.

Work experience

Apr 2002Present

Owner, Senior Writer/Editor

2B Creative

Provide marketing and advertising concepts and copy for marketing firms and ad agencies. Write feature articles for a number of different local publications.

Jan 2012Present

Creative Content Director


Continuing to do all of the duties listed below under Word Volcano plus helping Client Services determine client needs, open and track jobs through Project Management software (TeamWork), discuss projects with art directors and schedule jobs based on their workloads, keep in contact with clients from concept to final approval to keep deadlines on target, and manage a pool of freelance writers.

Jan 2011Jan 2012


Dominion Enterprises

Created content outline and copy for start-up business’s consumer and merchant websites. Write feature articles, web copy, collateral, blog posts, social media commentary, radio scrips and other marketing materials in support of different business units within Dominion Enterprises. Provide photographic support for blog. Mentor junior writers. Create engaging prose for daily deal coupons.

Sep 2009Sep 2010

Word Volcano/Content Conduit


Brainstormed ideas for content and wrote articles for several national credit union client newsletters, developed web copy for client websites, created concepts for client print and Internet campaigns, managed site content and SEO for client websites, managed client social media sites.

Feb 2003Feb 2008

Publications/Senior Advertising Copywriter

Daily Press

· Managed all copy content, as well as a pool of freelance writers, for in-house magazines and special sections. · Produced and provided on-air talent for daily radio news segment on sister station, 89.5 WHRV FM (NPR affiliate). · Attended local festivals and events to take photographs for our online product, · Worked with Advertising team members to produce ads and campaigns for external clients. · Developed concepts and copy to increase readership via advertising, marketing, promotions, online and feature stories. · Examined market research and worked with clients and in-house team members to generate content material and to brainstorm ideas for additional ways to reach and draw in our target audiences.

Feb 2001Apr 2002

Senior Copywriter

Stone Ward

Produced internal communications for Terminix International through print and video newsletters, collateral materials and corporate communications. Contributed to Terminix external communications by providing copy for, a monthly electronic newsletter and sales sheets. Produced print materials for other Stone Ward clients such as Soho, the Little Rock Convention & Visitors Bureau, TCBY and the Arkansas Department of Economic Development.

Oct 2000Feb 2001

Project Development Specialist

General Motors

Worked as a contractor to provide concepts and copy for a variety of relationship marketing programs for GM dealerships that included direct mail, business-to-business, collateral, point-of-sale materials, public relations, promotions, trade show panels and interactive.

May 1999Oct 2000


Mitchell & Company
Developed creative advertising and marketing solutions for clients such as Owens Corning, Merillat, Hancor, Trumbull and other local businesses through print, business-to-business, collateral, point-of-sale materials, promotions and interactive.
May 1996May 1999

Project Development Specialist

General Motors
Worked as a contractor. Provided concepts and copy for a variety of relationship marketing programs for GM dealerships that included direct mail, business-to-business, collateral, point-of-sale materials, public relations, promotions, trade show panels and interactive.
Feb 1994May 1996

Owner Guide Writer/Technical Training Developer

Brasch Tech Data

· Conducted market research for Ford Motor Company fleet technician training materials by visiting fleet sites across the U.S.

· Collaborated on the production of a Service Technician Specialty Training manual on Electrical Systems.

· Consolidated information and art from legal and engineering communities pertinent to the production and publication of several Ford Owner Guides.

Oct 1990Feb 1994

Creative Copywriter

Sun Advertising
Created program administration for Kmart/ACDelco Voyager Battery Certification and Lincoln Technician Certification programs. Provided creative concepts and copy for clients such as General Motors, ACDelco and Kmart via newsletters, print and collateral materials.
Oct 1988Jan 1990

Director of Publications/Public Relations

United Food & Commerical Workers #455

Produced photography and copy for two internal membership publications. Wrote and distributed all press releases, public service announcements and acted as media liaison during community events.

Mar 1987Oct 1988

Briefing Coordinator

U.S. Department of Energy

Worked as a contractor with a Top Secret Security Clearance to establish and maintain a library of visuals for the Office of Civilian Radioactive Waste Management. Worked as a liaison between the graphics department and various DOE departments.



Longwood University

BS Degree in Business Administration with a Management Concentration.

Minors in Journalism, Sociology and Communications.


South Lakes High School