Some clients can be really tough. If you don’t deliver what they want, they can chew you up and spit you out. That’s why it’s important to make sure you feed them good concepts and follow-up with great copy.This is where experience makes the difference — not just the kind of experience one lists on a resume, but also the real-life experiences that fill the creative basket with a wide variety of subjects and emotions. The kinds of experiences that can translate passion into print.This summary is dedicated to the life experiences that have contributed to developing my skills as a creative copywriter.
I’ve been snorkeling with manatees in Florida. I’ve been parasailing in Puerto Vallarta. I've lived in Toledo, OH, Northern and Southeastern VA, Houston, Detroit, Little Rock and spent many summers at my family’s cabin in the mountains of Maine.
I’ve been to the pony roundup in Chincoteague. I’ve fallen to my knees at the edge of the Grand Canyon. I’ve haggled with souvenir vendors in Punta Cana. During a visit to Arizona, I made it a point to stop and play the piano in a saloon in Tombstone. I am a certified PADI (Professional Association of Dive Instructors) diver. I’ve hiked parts of the Appalachian Trail. I’ve done some print and runway modeling. I’m currently learning German so I can better communicate with my in-laws in Deutschland.
The number of bones that I've broken almost matches the number of stitches I've received. I sold peanuts in the original Houston Astrodome for a season so I could watch baseball games for free. I take pretty good photos. I’ve read the Bible. I’m a decent cook. I enjoy the arts. I know why there are so many shipwrecks off the Outer Banks of North Carolina. I’ve seen Niagara Falls and the Alamo. I believe it is a mistake to add anything to a splash of 18-year-old, single malt Scotch.
Of course, there’s more, but the bottom line is that a good copywriter should know a little about a lot. And I’m a good copywriter.