Summary

Jeremy Kossen is a sales and marketing strategist, writer, and entrepreneur with expertise in social media, e-learning, search marketing (SEO, SEM), and digital PR. His experience spans several industries including technology, finance, real estate and film. Jeremy has managed and executed all aspects of sales and marketing, operating at the director and VP level in marketing and business development for several successful start-ups in diverse industries. He started his career working in development for “The Doors” producer, Sasha Harari, where he was able develop his marketing skills working on merchandising for Jean-Claude Van Damme’s $100M grossing film, “Street Fighter”. For his next project, he worked on the development and pre-production aspects of the the film, “High School High”, starring Jon Lovitz. Jeremy was an early pioneer in the e-learning industry. He was a founding team member and the Director of Marketing for Logilent (now ToolWire), where oversaw marketing communications and business development, securing highly profitable partnerships with Microsoft, Novell and Cisco. He also spoke at numerous industry events and wrote ongoing columns for Certification Magazine and IT Contractor. Jeremy had early involvement in social media, as the Director of Business Development for FFN (www.ffn.com), a leading social networking and multimedia entertainment company where he oversaw social media strategy and affiliate marketing for sites such as BigChurch.com, SeniorFriendFinder, FriendFinder, Amigos.com, and JewishFriendFinder. In the mobile applications market, Jeremy was the Vice President of Alliances at Roundpoint, an Anglo-American venture-funded mobile solutions developer, where he oversaw marketing and alliances, developing strategic partnerships with leading integrators, interactive agencies, and publishers.

Work History

Work History
Mar 2009 - Present

Director, Marketing & Internet Strategy

PR/SEO Elite
  • Develop cost-effective, high conversion B2B and B2C marketing programs by focusing on low-cost, high-impact Web and PR 2.0 inbound marketing tactics
  • Develop marketing programs encompassing search, affiliate, CPC and social media
  • Provide strategic counsel to start-up companies including marketing and business plan development
  • Develop PR programs that leverage social media and creative press release distribution to enhance SEO/SEM, bypass traditional media and reach prospective clients directly
  • On a shoe-string budget, developed a highly successful inbound marketing program that leveraged PR 2.0 tactics to generate more than 1000 leads over six month period
  • Develop and implement B2B and B2C inbound marketing & communications strategies for clients. 
  • Consult on SEO/SEM, web site traffic growth, internet technologies and social media.
  • Help clients marketing and optimize online marketing campaigns. 
  • Develop strategies for driving leads, increasing revenue and maximizing ROI.
  • Identify new market segments and develop marketing strategy to penetrate respective markets.
  • Develop and implement strategies to optimize customer acquisition and minimize associated costs.
Mar 2009 - Present

Creative Czar

GreenEgg Creative

  • Present online and offline creative concepts to clients
  • “Hands-on” management and development of WordPress projects
  • Produce Webinars, develop marketing collateral and make online marketing recommendations to clients
  • Develop PR programs that leverage social media and creative press release distribution to enhance SEO/SEM, bypass traditional media and reach prospective clients directly
  • On a shoe-string budget, developed a highly successful inbound marketing program that leveraged PR 2.0 tactics to generate more than 1000 leads over six month period
  • Develop creative programs and design concepts that meet the business objectives of client partners
  • Conceptualize and advance brand strategies
  • Establish clients' creative direction for online services and programs
  • Generate multiple concepts for a campaigns, projects and websites
Jul 2007 - Present

Founder

JewTube.com

  • Created most popular Jewish video-sharing website
  • Employed Twitter as a tool to increase online traffic by 50% while doubling advertising revenue
  • Developed a PR campaign which generated “buzz” in the Jewish (and mainstream) press with articles in USA Today, Jerusalem Post, Ha’aretz, Globes (leading Middle East financial paper), Jewish Chronicle, Jewish Standard, et al 
  • Created programs to help non-profit organizations elevate visibility and more effectively raise money
  • Manage relationships with advertisers and CPA networks.
Jan 1998 - Present

Writer / Editor: Print, Online, e-learning courses

Freelance
As a freelance writer and editor, I work (or have worked) on a variety of projects including writing for print magazines, producing & editing newsletters, guest blogging, editing and developing online courses on subjects ranging from technology to personal finance.
Aug 2006 - Feb 2009

Marketing Consultant

Freelance Marketing and Creative Services

  • Develop client-specific online marketing campaigns. 
  • Advise clients on integrated social media into their marketing programs.
  • Advise clients on integrating Performance Marketing techniques to maximize budget and cost-effectively generate leads.
  • Advise clients on Search Marketing strategies.
  • Coach clients in effective communication with the media.
  • Advise clients on digital PR strategies.
Jan 2003 - Jan 2008

Dir. of Sales & Marketing (Bay Advantage); Principal/GM (Altruity);

Bay Advantage Financial Services
  • Developed inbound B2B and B2C marketing programs that generated leads at a fraction of the cost of sourcing leads externally
  • Managed Google AdWords paid search campaigns
  • Created online marketing program employing a “domaining” strategy that generated leads with a 32% conversion rate
  • Developed successful social media marketing program several years before “social media” became a mainstream buzzword
  • Developed “drip” marketing program that increased conversions of previous clients by more than 350%
  • Developed relationships and marketing programs targeting prospective referral partners including real estate agents and financial planners.
  • Responsible for the development and execution of sales and marketing plans to meet and exceed production goals.
Mar 2002 - Apr 2005

Co-Founder (Non-Profit)

Altruity

  • Co-created a collective force of individuals passionate for art, music and culture.
  • Acting on behalf of artists from different fields and diverse backgrounds, helped them market themselves through showcasing their work in an assortment of events set in various locations.
  • Raised money for non-profits--with a focus on the homeless--by organizing large-scale charity events pooling local San Francisco talent, including musicians, DJs, painters, photographers, wine producers and chefs.
2001 - 2002

Director of Business Development

FriendFinder Networks

  • Oversaw business development and affiliate marketing departments which were comprised of 8 relationship managers
  • Responsible for developing and refining incentive programs for affiliates of 20+ social networking sites (including Amigos.com, Big Church, Dine.com, FriendFinder, GradFinder, Senior FriendFinder, etc.).
  • Oversaw business development and affiliate marketing departments which were comprised of 8 relationship managers.
  • Monitored and evaluated the effectiveness of the various marketing programs, and provided recommendations on my findings.
  • Helped affiliates maximize revenue opportunities.
  • Responsible for developing and refining incentive programs for affiliates of 20+ social networking sites (including Amigos.com, Big Church, Dine.com, FriendFinder, GradFinder, Senior FriendFinder, etc.).
2000 - 2001

VP, Alliances (Business Development/Marketing)

Roundpoint
  • Grew U.S. and UK marketing and business development departments from one to ten employees within three months
  • Managed alliance marketing department that grew partner base from zero to thirty interactive agencies within six months
  • Performed key functions in recruiting and employee oversight including interviewing, hiring, coaching, and performance management and improvement.
  • As part of executive team, negotiated with venture capital firms during second round of funding.
  • Developed and implemented marketing strategy including development of the annual marketing plan, objectives, strategies and tactics to support the company’s strategic goals
Jan 1996 - Jul 2000

Director of Marketing Communications

Logilent/Toolwire Inc.
  • Developed B2B marketing program on a monthly budget of less than $10,000 that drove more than three thousand qualified leads per month
  • Directed marketing launch of new products/solutions, managed marketing performance and reporting metrics to senior leadership.
  • Developed, implemented, managed and analyzed offline and online media buys and campaign performances within budget and ROI targets.
  • Measured and evaluated marketing results, impact on sales pipeline and marketing ROI. 
  • Directed marketing launch of new products/solutions, managed marketing performance and reporting metrics to senior leadership.
  • Developed, implemented, managed and analyzed offline and online media buys and campaign performances within budget and ROI targets.
  • Managed consistent timing of marketing launch and sales roll-out of new products and solutions/new releases with product management.
1998 - 2000

Columnist

MediaTec Publishing

  • Ongoing contributor and columnist for IT Contractor and Certification magazines.
  • Editor of weekly IT certification newsletter with a distribution of 50,000 IT professionals.

Education

Education