Fernando Rubio

Fernando Rubio

Work History

Work History
Oct 2007 - Present

COO

Bumeran.com

-Responsible for the 9 operations of Bumeran.com all over the region with presence in 11 countries

-Responsible for implementing the business plan of the company

-Company sales strategy definition & implementation

-Changed all sales structure all over the region (Hunters & Farmers) and customers segmentation

-Implemented key drivers for the business using Balance Scorecard Techniques

-Member of the Executive Committee driving the regional strategy for the company

-Achieved 50% revenues increase vs. previous year

-Implemented SAP in four operations (MEX; VEN, ARG & DIRECCIONA)

-Leading M&A processes for the company, including valuation & negotiation (2 Acquisitions in 2008, UniversoBit & Multitrabajos.com)

-Launched two new operations in 2008 Bumeran Colombia and Bumeran Peru.

-250 Individuals working at company

Oct 2002 - Apr 2004

Controller

Terra / Telefonica

-2003 Revenues: 50 MM USD, 400 employees and Five Business Lines, Controller

-Reorganization: managed and executed a profound company reorganization process aimed at downsizing our cost structure, resulting in a USD 22MM cost cut, and maintaining previous year sales volume.

-Internal Procedures and Organization: established Telefónica Group internal common procedures

-In charge of budgeting process, forecasting, P&L analysis, cost allocation, monthly performance reporting to ¨Head Office Madrid¨

-Strategic planning support to other departments

-Supervising 8 peoples

-  Cost control process and procedures development and implementation (Intranet)

Dec 2000 - Oct 2002

Strategic Planning & M&A Manager

Terra / Telefonica

-Complete analysis and development of investment projects requiring knowledge of telecommunications industry, ISP’s, ASP’s, media portals, and E-commerce portals

-Value companies utilizing financial methods (DCF, Multiples, ROI, etc.)

-Evaluate and negotiate stakes in Terra Lycos Group companies

-Restructurings: Managed and executed different restructuring processes in: Argentina, Central America, Mexico, Peru, Spain, US and Venezuela. Generating a total cost savings of USD 26MM in 2001.

-Complete strategic planning for businesses in Latin America, identifying new opportunities

-Review business models of current businesses and develop action plans for improving profitability

Dec 1996 - Nov 2000

Seniro Auditor

-Completed accounting audits

-Completed audits as part of due diligence processes

-Managed work groups consisting of 7 individuals

-Operative circuits review and analysis (Internal Control)

-Financial Statements consolidation, EOAF and Working Capital analysis (US GAAP, Argentine GAAP and Spanish GAAP)

Apr 2004 - Oct 1997

CFO

Terra / Telefonica

-Managing finance department in Mexico (25 individuals), Colombia, Guatemala and Venezuela (18 individuals) Revenues 2006: 40 MM USD, 500 employees 4 countries

-Leading integration process with Terra Mexico and Terra Central America.

-Acting CEO for Terra Central America, increasing 300% revenues EVDO (High speed internet) sales (70 individuals)

-Responsible for e-commerce business line in Terra Mexico (1.5 MM USD and 10 individuals)

-Restructuring process Leader in Terra Mexico, reaching Ebitda Positive in 2005 (500 to 350 employees)

-In charge ofrestructuring negotiation process (Savings of 5 MM USD over 15 MM USD Costs)

-In charge of Budgeting & Reporting, Accounting, Taxes, Treasury, Processes & Methods, Invoicing and Collection departments

-Management of expenses and cash flows of the company (30 MM USD / 2005 and 60 MM USD / 2004)

-In charge of Sarbanes –Oxley requirements implementation

-Responsible to approve business model for all new projects

-Leading financial operations with a split, created and capitalized a new company, later to negotiate the price and to execute the sale in 4 months (6.5 MM USD)

Education

Education

CPA

Universidad Católica Argentina (U.C.A.)
Apr 2009 - Present

MBA

IAE Business School

Others

Board of Directors (Member): FISATEL (cash centralization) Fundación Telefónica México

Languages: Spanish (natural language) and English (fluent secondary language)

Computer Skills: Office, Data bases, SAP

Teaching Assistant:For courses in Accounting and Auditing (1998-2000)

Marathon Runner: Last race October 2008 42Kilometers

Certifications

Certifications

High impact presentations

Dale Carnegie

Balance Scorecard Certificate

ITAM – Mexico