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Work experience

Jun 2010Present

Operations Director

Woodford Tools Ltd

Independent Supplier, member of the THS Group, specialized in the retail and supply of engineering tools and industrial consumables to the Aerospace, Construction, Engineering, Motor and HEI industries.

Reporting directly to the MD, I look after the overall business operation for every single department (Accounts, Marketing, Internal Sales, Business Development, Logistic) developing and implementing process aligned to the corporate goals.


  • Successfully implemented processes (to ISO 9001 standards) across the company end to end value chain. 
  • Developed and implemented new processes in our goods-in; purchase order, invoice reconciliation, credit control, and electronic invoice factoring processes to manage £750k worth of purchases and subsequent goods in and out per year. We have increased our delivery efficiency to 98.9% and reduce our workload by 27 man/hour per week.
  • Used my IT project management and software development skills to liaise with our stock and sales control system (Backoffice System) developer to adjust the system to our required specifications.
  • Produce and analyse reports extracting data from our Backoffice system into Excel to measure company performance.
  • Managing our ISO14001 EMS as well as our H&S policies.
  • Successfully (yet extremely challenging) merged a new acquired company, LE Hyde (Industrial Supplies) Ltd., to the  the firm's operations and culture.
  • Liaise on a daily basis with the company's Bank Managers, T1 customers (CFO and CEOs) and suppliers (to improve our payment terms). 


  • Target and segment market. In an hyper-competitive market we identified our USPs and established product differentiation, pricing strategy and overall positioning in the market.Successfully 'bottled' and marketed our Online Consignment Stock Solution which has now been implemented in two tier 1 customers.
  • Successfully developed our "Total Acquisition Cost" concept.
  • Developed new corporate website:
  • Created our Facebook and Twitter presence.
  • Produced Power Point presentations and case study materials to approach existing and new customers.
  • Working together with the MD and the Accountant we devised a 24 months sales strategy. 
  • I Successfully negotiated and secured  a 3 year contract with Lufthansa for £1.5M (£500K per year).
  • Produce and analyse customers sales and profitability reports from SAGE and imported to Excel.
  • Currently opening relationships with British Airways and Gulfstream.
  • Currently working on the development of a transactional website to increase e-commerce revenues.
Feb 2009Jun 2010

Business Development Executive

Perform Group

The firm specialises in digital media providing the technology platform and commercial tools which enables rights holders to place, manage and monetise their content across mobile, broadband and TV.

Worked alongside the Managing Director and two Commercial Directors qualifying opportunities.

National and International sales pipeline management

Producing well presented sales proposals and presentations in response to RFP/RFI

Analysing and formulating project business models and its commercial viability.

Working with account management to ensure smooth transition of new clients to the relevant account manager and coordination of international activities.

Knowledge sharing ensuring that best-practices, as well as issues, are communicated effectively across different departments, other parts of Perform Group and international offices.

Responsible for the collation and analysis of accurate market intelligence in relation to competitors, key clients, new products/technology and market sectors

Identify growth areas in the marketplace and key potential clients

Effectively liaising with the internal product development team to ensure that the latest developments are effectively productised and included in sales proposals.

Apr 2008Jan 2009

Business Relationship Manager

Heatsource Consultants Ltd

Worked as a business relationship and account manager liaising and collaborating with clients and partners.

Business plan & marketing strategy development: Developed the company's growth strategy plan and market positioning.

Financial Strategy: Working closely with the MD and Accountant supervised the cash flow, budget, project break-even analysis and credit control.

Appointed as Quality Manager after successfully implemented ISO 9001certification to the firm.

Successfully implemented a customer satisfaction process and CRM procedure.

Jan 2005Jan 2008

Deputy Computing Manager

Somerville College, Oxford University

Somerville College is one of the 39 Colleges which together makes The University of Oxford. 

Liaising extensively with internal and external clients to ensure the smooth running of systems delivered to a 500+ user network of academic staff, admin staff, students and commercial conferences. Working closely with developers and a variety of end users to ensure technical compatibility and user satisfaction.

Provided management, training and guidance to staff as well as developing and administering the College’s £80,000 - £100,000 IT budget strategy.

Data Centre Management: Administration of the network and management of the 20+ servers (Dell PowerEdge) data centre (MS Server 2003, Active Directory, DHCP, Radius, Exchange, Altiris, 3Com 5500 Switches) and responsible for the daily monitoring of the Colleges network security systems (IPS Tipping Point, 3Com Network Director, , VLANS, 802.1x).

Project Management: translating client requirements into highly specified project briefs successfully implemented an internal PHP and MySQL Meal Booking System, which has revolutionised the way the College Catering Team handle their estimating, budgets and preparation for College events contributing to the 33% sales growth achieved. It has also improved the Treasury Department’s billing processes.

Ensuring that budgets are adhered to and deadlines met - provided IT infrastructure and monitored the implementation of the £60,000 NetCommunity Alumni Project from its initial specification to production.

Planning and working flexibly to deadlines - follow an effective analytical troubleshooting process when systems fail; communicate effectively with non-technical staff and ensure accuracy and attention to detail when preparing written reports for senior managers and suppliers.

Jul 2006Nov 2006

Business Consultant MBA Assignment

Riverbank IT Managment Ltd

As part of my MBA programme I had the opportunity to work with a colleague to perform and exhaustive consultancy business analysis which included:Financial analysis

Product Portfolio analysis

Competitors and market analysis.

General market positioning follewed by a strategic Group Matrix (regional-SME) overview.  The consultancy team developed the strategies to reposition the company within their market roviding a set of recommendations and directions of growth strategies for the short (6 months), middle (6-12 months) and long term (over 12 months).Finally, we produce a final report and presentation to the board of directors and to the MBA director, for which we were awarded a distinction.


Customer Care and Technical Support


KPNQwest N.V. operates as a data communications and hosting company that delivers a range of carrier and corporate networking solutions. In year 2000 it was estimated that KPNQwest backbone was carrying more than 50% of European IP traffic.

Provided 3rd line technical support and managed three other staff from the team.

Ensuring accuracy and attention to detail when preparing technical and non-technical written reports for customers and managers.

European International experience involving several projects in the Hague including the design of a knowledge base using Servicesoft software, data streaming using Akami tools, VOIP using Wicom tools and CRM projects working with Clarify


Sep 2005Jun 2009

Master's Degree

Oxford Brookes University

Between 2005 and 2007 I went to lectures over the weekends to cover all the various different modules of the programme, whilst working full-time at Oxford University, and in 2008 I decided to postpone my dissertation one academic year after my baby was born, changed job and moved city. I worked on my dissertation, “Factors of Growth Associated to the SMEs: Two Case Studies”, during my daughter’s first year and working full-time.

The programme really put me to the test having to meet deadlines and achieving great results. I am delighted I was awarded a Merit on my thesis, just two points away from achieving a distinction, and a Merit for the overall programme.


BSc (Hons)

Oxford Brookes University

I completed my degree in two years after I was given credits for my the course of the degree due to my previous studies in Madrid, Spain.

I specialised in Artificial Intelligence and completed my final project in genetic algorithms applied to the the prisoner's dilemma, which constitutes a problem in game theory, within the discipline of Economy.


Analytical Skills
Cost analysis, Break-even, cashflow statements, PnL, financial ratios and other financial statements. IT and Business data analysis.
Native Spanish and fluent English. Superb written and presentation skills.


I run my own karate academy (

  • Goju-Ryu Karate-Do (2nd Dan black belt by the Japanese Karate Federation)
  • PADI Advanced and Stress & Rescue Diver
  • NLP
  • Economics (currently studying Economics at the MIT OpenCourseWare)


Executive MBA - specialised in IT, Accounts and Operations - working as a Operations Director in the Retail/Supply Chain Industry.Over 12 years of multinational/multicultural experience in the Service, IT, Digital Media and Supply Chain Industries specialised in the implementation and delivery business solution..


Business Operations (ISO 9001),Business Accounts, Cost Analysis, PnL, Cashflow,  and IT Management.


I'm looking at enrolling to CIMA's Fast Track for MBAs:

CIMA Masters gateway assessment As an MBA or a Masters in accounting holder, you are eligible to take up the gateway assessment. On successful completion of the exam, you will be granted 11 exemptions from the CIMA professional qualification (all exemptions are free) and will be awarded the CIMA advanced diploma in management accounting.

You will then be able to enter the strategic level papers P3, E3 and F3.


Oct 2007Present


Chartered Management Institute
Feb 2008Present


British Computer Society