Fernando Kronemberger

Owner, Vortal Sistemas

Work History

Work History
Mar 2003 - Present


Vortal Sistemas

Software House, specialized in custom ERP solutions

  • Responsible for bringing Vortal to life.
  • In charge of pre and post-sales, developers, marketing and ROI.
  • Customer base increased from a modest 12 to current 60+ companies in 5 years, in the industries of plastics, chemicals, wood, metal manufacturing, services and healthcare.
  • SalesForce CRM integration services and consulting.
  • Amazon Web Services AWS expertise (Compute, Storage, Database, Networking).
  • Mobile development Android.
  • Preparation for ISO 9001/2008 certification.
  • Customers SWOT analysis based on market and industry.
Nov 2000 - Feb 2003

Mercosur Account Manager

Telect, Inc.

Telect Inc, a US$200M+ yearly revenue company, produces fiber-optic equipment used in high-speed telecom operators.

  • Responsible for developing sales in the Brazilian region and further on Argentina and Chile.
  • Handled full quote cycle, from customer’s solution needs to product specs - solution selling.
  • Pipeline reports to Sales & Marketing VP at company headquarters in US.
  • Post-sales training.
  • Managed a US$2.3M revenue in our territory, when operations in Brazil reached its break-even at 2001.
  • Helped implement local manufacturing of Telect’s hardware.
  • Some key accounts: Embratel, Telefonica, TIM, Nokia, Ericsson and Alcatel.
Apr 1997 - Aug 2000

Technical Manager

GEC Enterprises

Telecom manufacturer and local distributor for 3 medium-sized telecom manufacturers

  • Responsible for developing a full product line of fiber-optic distributors, used and approved by all top telecom players in Brazil, plus one in Mexico City.
  • Garcia established its footprint in the market with this product line, making it independent from its distributors.
  • Interface with Mexico and New Jersey operations on the tech and sales support.
  • Responsible for product training of MPB Technologies products, a Canadian US$60M+ yearly revenue company, manufacturer of high-power lasers used in the telecom and medical industries.
  • Responsible for custom-developed software solution for Brasil Telecom, a top player in Brazil, for routing fiber-optics within a loaded rack, which ultimately helped decrease the laser power loss in more than 18% at transmission hardware.
Apr 1995 - Mar 1997

Technical Manager

Küsters Indústria de Máquinas

Textile machinery manufacturer for german Kuesters Maschinenfabrik GmbH

  • Responsible for the whole electronic start-up of textile ranges.
  • German x Portuguese software localization.
  • Responsible for developing a color kitchen software solution in Delphi / SQL Server, integrated to the main Siemens PLC, later used in Kuesters customers in Italy and Turkey.
  • Software customization for Siemens S5 PLC controllers.
  • Customer support from Natal, RN to Blumenau, SC.
Oct 1994 - Apr 1995

Contracted Developer

Küsters Prozesstechnik GmbH

Textile machinery manufacturer and process automation integrator, Krefeld, Germany

  • Responsible for full absorption of german technology applied in process automation for their machinery.
  • Leader for a Brazilian customization project (Suape Textil, RN) with special software requirements, further implemented in their Brazilian plant.
  • In charge of all technical interface with Germany and their Brazilian operation.
Apr 1989 - Aug 1994

Technician DT/PI

IBM Brasil

Major IT company in mainframe computers and services

  • Responsible for project planning of mainframe installations, power and cooling needs.
  • In charge of software development for managing 3090 mainframe cabling.
  • Responsible for managing all technical contact from the tech specialists with the DT/PI team.
  • Installation projects follow-up and responsible for all items had been planned, foreseen and fulfilled throughout the organization for a perfect installation phase.
  • Major training courses and an excellent working environment at IBM were a perfect drive in my initial career steps.


1984 - 1989

Electronic Engineer, BSc.

Faculdade de Engenharia General Roberto Lisboa