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Fernanda Järvinen

Visual Merchandiser


Innovative, creative and motivate professional with a commercial eye combined with creativity  to enrich the merchandising strategies and maximise profitability.

Ability to create appealing and eye-catching merchandise displays that lead the customer through the entire store and enhance costumers’ shopping pleasure.

Capability of growing sales throw quick and effective reaction optimising the product in the shop and answering customers needs. 

Passion for style and fashion.

More than eight years of experience in the Fashion Industry and as Visual Merchandiser. Solid background in Costumer Service. I have a been recognised for ensuring a positive customer experience. My moto is not sale just a product but all the experience than come with it.

Ambitious of developing my skills and loving to assume responsibilities and growing professionally.

Exemplary team work ability with a drive to motivate and assist positively to enhance work environment and growth sales goals.

Solid experience in creating window displays, signs, interior displays and space utilisation.

Work History

February 2016Present

Visual Merchandiser.

Anttila Citycenter store, Helsinki.

In charge of the image of the store. Responsible for  In-store displays. Creating appealing merchandise displays and increasing sales.

Deciding how to use space and lighting creatively.

Changing  displays to promote new product launches, campaigns and seasonal themes.  Applying and maintaining the companies visual merchandise standards. Training and motivating my colleagues to constantly think commercially.

Finding creative and visual solutions to increase commercial potential in the store.

Jun 2015April 2016

Freelance Stylist, Fashion Consultant and Fashion Designer.

TMI Fernanda, Helsinki Area.

Image and Style advisor. Personal Shopper services and Wardrobe-building, event-specific dressing for my clients. Enhancing clients own style. Editorial Styling . Collaborate working with make- up artist and photographer for shooting sessions.

Stylist at the "Chernobyl 1986" musical held in different cities In Finland for 7 times. Collaborate working with producers and acting stuff.

Nov 2007May 2015

 Fashion Department’s Visual Merchandiser, Salesperson, Beauty Advisor and  Fashion Consultant

Anttila Oy, Vantaa.

Working with Fashion Department Manager, Store Manager, Merchandiser and Clients Service Manager.

Applying and maintaining the companies visual merchandise standards.

Leading, motivating and training store team in brand vision and visual standards and floor sets. Communicating with Head office. Assembling and dismantling campaigns visual displays. Styled and dressed all mannequins in-store and in the windows. Meeting and increasing sales goals through customised consumer service.

Sep 2004Oct 2007

Freelance Fashion and Jewelry Designer

Tmi Fernanda, Helsinki Area.

Finland and Ecuador. Creating and designing clothes and jewelry for private costumers. Specialized in nightdresses, unique designs.

Working as a Stylist with MODEL MISSION, Model Management styling the models for model's portfolios and as well editorial styling. Working with a team of photographer, make-up artist and model agency manager.

Feb 2004Jun 2007

Kindergarten Teacher Assistant

Kirvuntien Kindergarten, Espoo.

Kindergarten Assistant.

Jun 2003Dec 2003

Waitress and Cashier

Margreteberg Coffeehouse, Espoo.

Waitress and Cashier, clients service.

Oct 20012003

Fashion Designer Assistant   

Cashmere Limited Company, Helsinki, Finland

Sketching and technical sketching making. Inspecting samples and making them ready. Seasonal marketing research with the designer. Participating in shooting sessions and making catalogues. Participating and meeting with costumer and buyers. Style advisor for private clients.

Mar 2002Jun 2002

Fashion Designer

Tempo Limited Company. Ibarra, Ecuador.

Fashion Designer In charge of creating and producing the collections for the company. Researching trends. Sourcing, selecting and buying fabrics. Developing a pattern book and masters patterns to simplify adapting the designs to mass production. Working and developing with the team, the pattern makers, graphic designer, marketing manager..Communicating with suppliers.

May 1998Aug 1998


Alazan Limited Company. Clothing Company. Quito, Ecuador

Sales and costumer advise, Ecuador.


Salesperson and Cashier

Gómez Pharmacy, Ibarra, Ecuador
Salesperson and Cashier

Cashier and Waitress

Coffeehouse Mil Delicias Ibarra, Ecuador.
Cashier and Waitress Mil Delicias



 Bachelor Degree in Fashion and Textile Design

Evtek Institute of Arts and Design

High School. Social Science Specialitazion

Hermanas Bethlemitas High School.

Exchange Student Year 

Tapiolan lukio


Sap Software course, 2014.

Beauty Advisor course, 2014.

Fashion Consultant course, 2008.

Entrepreneur course, 2005.

Logo art Course, 2004.

Credits in Jewelry Design and manufacture. 1997-1998


Visual Merchandise

Fast-paced person reacting and optimising sales space. Intuitive eye for visual ideas.

Technical Skills

Adobe Photoshop, Sap, Microsoft Office: Word, Excel, PowerPoint. Mac Os.

Creative and commercial

Eye for an aesthetic details, excellent on improvement and product optimisation.

As a fashion designer I have a great eye for presenting collections.

Market Knowledge

Knowledge of the Finnish market trends and Finnish customer behavior .

Tailored Costumer Service 

Excellent professional skills in consumer service with many years of  experience in the fashion industry based on customer's needs.


Fluent in Finnish, English and Spanish is my native language . Understanding Italian and Portuguese.


Stylist at the "Chernobyl 1986" musical held for 7 times in different cities in Finland. April 2016.

Host in the show “Tales of beauty” about Latin America. Presented by Kassandra Culture Hub. In this show I also presented my own fashion show. 2006

Magazine article about me. Elle Magazine. July issue, 2008, Finland. “New home country, new clothes” About how my style on wearing, change since I came to Finland from my birth country Ecuador.

Member of the forum “Design begins at home” Eight designers from different cultural backgrounds and different specialties discussed about how design begins at home. In the International Women's Day Celebration in Caisa Culture Center. 2011.

-Kuitinmäen kindergarten. Member of the Parents Council Board. Since 2012 to present.

-SOS Children’s Village, Ecuador. Volunteer work.1996.

-American Field Service, exchange students program. Volunteer work, 1998-1999.

-Kassandra Culture Hub: Member since 2005

Interest and Hobbies

Blogging and writing my own blog.  Following design and lifestyle blogs. I enjoy the freedom and peace of running and  doing physical exercises is a important part of my life.


References available on request.