Anttila Citycenter store and other Anttila stores, Helsinki.
In charge of the image of the store. Responsible for In-store displays. Creating appealing merchandise displays and increasing sales.
Deciding how to use space and lighting creatively.
Changing displays to promote new product launches, campaigns and seasonal themes. Applying and maintaining the companies visual merchandise standards. Training and motivating my colleagues to constantly think commercially.
Finding creative and visual solutions to increase commercial potential in the store.