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“Tony has had an exceptional year.  He inherited a region which had not collected to goal for many years.  Through his thoughtful and strategic planning, he is consistently collecting to goal.  Revenues, distributions, ASPs, type O and right type mix were all positive to budget.”   (Performance Appraisal, FY 09)

“Tony’s ability to rally his management team around key initiatives and challenges are a critical factor to his successful performance.”  (Performance Appraisal, FY 04)

“Tony’s ability to engage his staff and focus their energies on achieving their goals for the patients who are relying on our services every day has made all the difference”  (Performance Appraisal, FY 03)

“The overall and consistent successful performance in Syracuse was the one bright spot in our otherwise challenging year.  He led his team to a stunning one year increase of 20%.”   (Performance Appraisal, FY 02)

“Tony Ferlenda is one of the most self-engaged managers within our department.  The results from his sincere leadership style are significant.  Turnover is marginal…staff feedback regarding management is positive…union grievance actions are none.  Tony was the exact person we have needed…and still do.”  (Performance Appraisal, FY 01)

“Tony, to my knowledge, is the most successful manager hired without any previous blood banking experience.”      (Performance Appraisal, FY 00)


Continuing Education

Leadership Greater Syracuse

Dale Carnegie Training  

Current & Past Professional Experience/Community Service

Literacy Volunteers of Greater Syracuse, Board of Directors

National Society of Fund Raising Executives, Member

Boys & Girls Club of Syracuse, Board of Directors

St. Elizabeth Ann Seton Church, Finance Committee

Martin Luther King, Jr. Commission, Board of Directors

Public Relations Society of America, Member

United Way of CNY, Speakers Bureau   

WIXT-TV, News & Sports Producer/Reporter 


  • 20 years non-profit leadership experience
  • Award winning and nationally recognized for high achievement
  • Strategic planner, Team builder, Communicator
  • Fund raiser, Change agent, Leader 
  • People-centered…Results-driven

Work experience

United States Air Force

Regional CEO

American Red Cross

  • Leadership position overseeing 250 employees and $20 million budget
  • Demographics: 500,000+ donors, 5,000+ sponsors, 1,000+ volunteers, 29 hospital customers, 27 counties in PA and NY
  • Top 20% national rating 4 consecutive years.  Consistently achieved/exceeded business performance metrics, including: revenue, expenses, sales, quality and customer satisfaction.
  • Direct & dotted line reporting: Recruitment, Collections, Marketing, Communications, Sales, HR, Quality, Scheduling, Records, Education, Reference Lab, General Services, Hospital Services 

District Director

American Red Cross

  • Leadership position overseeing 120 employees and $10 million budget (Syracuse & Binghamton)
  • Top performer in NY-Penn Region 5 consecutive years
  • Recipient: Tiffany Award for Management Excellence – 2004
  • Recipient: Donor Services Leadership Award – 2001
  • Departments: Recruitment, Collections, Scheduling & Planning

Director of Development, Marketing & Communications

Arc of Onondaga County

  • Increased total giving by 275%, donors by 200% and membership by 50%. 
  • Senior management position in county’s largest human service agency.  
  • Created new department responsible for building and enhancing the organization’s visibility and position in the community, while developing relationships with individuals and organizations capable of support. 
  • Provided leadership in long range and strategic planning and management of the agency’s fund raising, marketing, business development, community relations and public relations programs.
  • Facilitated teamwork while overseeing special events, publications, media relations, membership recruitment, database management, donor/member relations, and volunteer program.  

Development Officer

Syracuse University

  • Increased total giving by over 500% and personally closed gifts up to $100,000. 
  • Responsible for the planning, implementation and management of all development programs for the School of Social Work. 
  • Coordinated the identification, cultivation, solicitation and stewardship of annual, special and major donor prospects, including foundations, corporations and individuals. 
  • Teamed with faculty, staff, administrators, and volunteers to promote the School’s campaign priorities in order to meet program and academic needs. 
  • Served as member of Dean’s Administrative Cabinet and Strategic Planning Committee. Oversaw advisory board, board development, alumni association, special events, and newsletter. 

Director of Development

Boys & Girls Club

  • Designed and executed comprehensive resource development strategy including: Fund raising, Special events, direct mail, corporate and individual solicitations.
  • Other responsibilities: Media relations, board development, publications, and public speaking.  Also, served as manager of Club’s indoor miniature golf course with staff of six. 



State University of NY


Syracuse University