Manuel Fernandez-Diaz accumulates a long standing experience in the Spanish market spanning 20 years in the Marketing, Commercial and General Management fields both in top multinationals such as General Foods, Unilever and Group Bongrain Spain (turnover of 200 million €uros) as well as top Spanish national companies such as Puleva (Diary subsidiary with a turnover over 400 million €uros, of Ebro Puleva, a Spanish Multinational and the country’s largest Food Company- world leader in processed rice) and Garcia Baquero (Spain’s leading Cheese Manufacture).
Responsible for the Marketing / Communication / and Promotional Activity strategies and successive launch and market success of mayor products such as Revilla processed meat products (Unilever) Burgo de Arias (Bongrain), Puleva Calcio Soja (Ebro Puleva), he has been also a ample experience as Key Account and Commercial Director handling accounts such as Carrefour, Auchan, Mercadona, Lidl and international accounts like as Wal-Mart USA, Sainbury’s , Metro GMBH among others.
This marketing and commercial experience, always at company Board level responsible for the P & L of the products / clients assigned to his direction, has been augmented by his experience as General Manager for the Spanish subsidiary of Labeyrie in Spain (Vensy España) accountable for company financial results, balance sheets and personnel (over 200 employees). He has also worked as an independent consultant for companies such as Holgran (an affiliate of Brittish Bakeries) and the French poultry group Doux.
Simultaneously he is a part time Professor at the ESCP-AEP Business School (belonging to the Chamber of Commerce of Paris, France and ranked 6th in Europe)for MBA and Excutive MBA students in the fields of Marketing and Commercial Direction / Negotiation.
Manuel Fernandez is a San Francisco State University graduate with Masters degree from Georgetown University in Washington DC, and a Senior Management degree (PDG) from the I.E.S.E Business School.
His childhood was passed between the United Ststes and Spain and is fluent (both Bi-lingual and bi-Cultural, considering both languages as mother tongues) in English and Spanish holding double citizenship both in Spain and the USA. He is also fluent in French, having worked during eight year in French companies (Bongrain and Labeyrie).