GENERAL COMMERCIAL MANAGER/DIRECTOR
Lácteas GARCIA BAQUERO
Family Owned business/ Spanish Leader in Manchego Type Cheese./ Net Sales: Sup. a 220 M€
- Direct negotiation with mayor retailers Spain and International.
- 42 Distributor network for Indirect Sales: Traditional Channel & Food Service + Logistics to Regional Clients (30% of volume/ over 40% del margin)
- Care of team of 10 Sales Reps. / Key Accounts
- Creation and care of Point of Sale sales force with inside salesmen and outsourcing.
- Sale of Caprabo to Eroski - Unification of commercial conditions - Merger. Savings of 800,000€ over cross conditions
- Contract negotiation of mayor accounts, keeping them below price increases - Net savings of 1% - 200,000€ per year.
- Search for Distributors in USA and Germany - Negotiations with Wal-Mart / CostCo / Metro. Sales increase of 3 Mill. €.
- Listing of brand as Preferred Spanish Cheese for Western and Northern Europe for the Metro Group
- Re-negotiation of Distributor logistical conditions (net saving of 3% 600,000€,)