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Franklin E. Ramirez

Technical Marketing Track at Startup Institute of New York


Aug 2008Jun 2013

University at Buffalo, The State University of New York: GPA 3.4/4.0 BS Business Administration with concentrations in Marketing Research and Financial Analysis

University at Buffalo

Professional Experience

Oct 2014Present

Technical Marketing Student

StartUp Institute Of New York

Startup Institute, combines hard skills with cultural acumen to drastically increase the impact of startup employees. In marketing track developing skills to become a full-stack technical marketer:

  • HTML, CSS, Github, SEO, Social Media and Community Management, Automation (Content, Email, Marketing).
  • Paid Placements - Google Adwords, Bing, Facebook, Twitter, Google Analyst, and Mailchimp.
  • Marketing Plan - Designing and Implementation.
Jul 2013Aug 2014

Merchandise Control Coordinator

Macy's INC

Merchandise Control Coordinator., New York, New York Responsible for assisting Stylists on the selling floor to internally loan merchandise projects for photography use: including Direct Mail Books, Inserts, Magazines, ROP, Broadcast(TV) and

  • Identified outdated processes and optimized to ensure all deliverables are secure and efficient. Collaborated with IT department to:
    • Initiate a multifunctional database moving from paper to electronic documents.
    • Implement the use of laser guns to expedite the items check in process.
  • Exceed expectations by quickly learning obligations while focusing on leaning other areas of the Marketing/Merchandise Department.
    • Within three months, managed operations of the Loan office.
    • Collaborated with system support to troubleshoot MAS (Macy’s Advertising System).
    • Trained current/new staff on the different features of MAS.
  • Responsible for marketing merchandise under Fashion Core and Center Core, resulting in sales excess 300+ Million annually.
    • Maintained productive communication with freelance Stylists, Assistant Stylist and Creative Directors throughout Ad development to ensure transparency and compliance with Macy’s procedures.
Jun 2012May 2013

Insurance Sales Intern

MassMutual Life Insurance

Supported sales associated and managers on their daily obligations. Assisted in managing the administrative duties for MassMutual’s sales department.

  • Presented in client meetings, company events and scheduled client appointments.
  • Implemented the basis for a marketing campaign resulting in increased awareness of life insurance products amongst the local Hispanic community.