Business Strategy Director
MarketMix / Xenergy HC / CYTI
Strategic Planning Consulting for the Gaming, Sports, Food, Energy, Health, Luxury goods sectors:
MarketMix Provided consumer qualitative, quantitative research brand communications support for numbers and lotto website Cmillonario.com launch
Campeonato Internacional Masters Tennis ITF Seniors Circuit event, Mkt Comms, PR & Sponsorships coordination (2016-2017)
Xenergy HC / MC2 Energy Comprehensive business plan for newly-opened local market Energy sector (diesel, gasolines, turbosine) for several Mexico regions (Mexico City, Cancún).
Carioca Bela, S.A., "Delicias de Sao Conrado". Brazilian cheese bread line ("QuePao de Queijo") family business venture. Product launch at gourmet / deli destinations: Palacio de Hierro, City Market (Comerci), Fresko, Mega CoMexa, Walmart, Superama, Chedraui Selecto, HEB.
Vidafy Launch and commercialization of innovative food supplements into local and international markets.
Rational Services, Ltd. (PokerStars.net) Acting Country Manager – Mexico Launch
Establish company startup operations with commercial partners and media suppliers.
Conducted operating license negotiations with local authorities and attorney firms as to the best company setup.
Led media negotiations with digital, open TV, cable, BTL, for launch integrated campaign.
Negotiated and led Chivas footbal team sponsorship as an integral part of the launch campaign, with several activation efforts.
Led and executed LAPT (Latin America Poker Tour) first international event in Puerto Vallarta, Mexico, with over 250 professional players from several regions.
Grew customer base from 3,000 to 30,000 active players during tenure.
Ingeniería Industrial, S.A. (BRAVOAG Agrochemicals) - Strategic business analysis and long-range planning. Company restructuring and M&A evaluation. Acting Marketing & International Sales Director.