Fernando is a Commercial executive with + 25 years of Marketing and Sales experience expanding leading global brands in Mexican and LatAm subsidiaries. His career foundation was built at Frito-Lay México (Sabritas) and Procter & Gamble US, followed by progressively responsibility leadership roles at NIKE, ABC Consultores (Quiznos Sub, Church & Dwight), General Mills México, bwin, and CYTI / TF Digital (Live for Speed, PokerStars, DHL, BRAVOAG, SuperISSSTE). Fernando prides himself for having the Strategic Planning, Business Analysis and Quant. Skills, High-Profile Communications, Leadership Identity, and Team Management competencies that have enable him to profitably grow market share in several of them. He is a passionate and competitive individual, always seeking excellence in every aspect of my professional and personal life, committed to surpass results and overachieve at the job done.
Fernando has a focused expertise on premium brand management and marketing communications (offline and online), product marketing with different sub-regional BU's with sales organizations under my command, sports marketing sponsorships and regional media negotiations, LatAm and North American regions' consumer knowledge, trade marketing, alternative channel development, customer business development and retention, category management, supply chain management, and full P/L responsibilities managing profitable growth for all of them.
Fernando is actively seeking a solid leadership opportunity in the Commercial (Marketing / Sales) area or General Management within a dynamic, profit-seeking, growth-oriented organization with which to fulfill his labor stability, economic growth, and professional development goals.
Please check my business network and LinkedIn public profile at: http://www.linkedin.com/in/fernandoshernandez