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Love to explore places by traveling, playing around books, makeup, and camera. Also have deep concern in women-empowerment and social development issues.

Work History

September 2016Presents

Senior Marketing Communication Executive

ASA Medier, Craftmanship Communications

Developing and implementing creative marketing strategies that will make an impact, support the brand and drive sales and media coverage. I also manage the marketing budget on a day to day basis. With the team, i also lead to produce innovative and cost-effective promotions both in print and online. Besides, i also developed and maximize third party relationships to deliver on brand objectives and strategies. In the end, i responsible to delivering an events program, to ensure that brand presence is maximized and strategic objectives are met.

Projects :

Estee Lauder Companies CSR Event 2016 ; Jakarta, Bandung Surabaya

Clinique Lip Pop Matte Lipstick Launching ; Jakarta

Innisfree Indonesia Launching ; Jakarta

Desember 2016Present

Executive Editor

ASA Medier, Craftmanship Communications

I organize, supervise, and participate in the management and development of all copy submitted for publication. Collaborate with contributors and designers on the development of the editorial calendar and sets and enforces deadlines for copy. I also consult publishing managers on content for each issue, provide evaluations of manuscripts to editors, and supervise the submission process and tracking system. I conduct negotiations with writers and agents, issue and record contracts with writers and agents, and ensure that timely payments are made to the contributors.

As I manage several publication in the Bespoke Publishing department, I maintain liaisons between the author, associate editor, and copy editor; compare editorial changes to the author's changes; and keep the author up to date on schedules, revisions, and related matters. I direct and coordinate the work of consulting editors and reports their comments. For all the publication, I prepare operational reports progress, adverse trends, and appropriate recommendations or conclusions.

Projects :

BNI Emerald Magazine 2017 (4 Editions)

Quarterly Published Magazine for BNI Priority Customers

BJB Precious Magazine 2016

Quarterly Published Magazine for BJB Priority Customers

PARAF Magazine 2nd Edition

Annual published magazine incoorporate with BEKRAF and IdeaFest

Buku Ahmad Irfan Membangun Indonesia

Autobiography about career journey Ahmad Irfan as a direoctor of Bank BJB

September 2016Desember

Copy Editor

ASA Medier, Craftmanship Communications

Responsible for writing, editing, dan supervising content for bespoke publishing, media relations & brand activation.

May 2015Agustus 2016

Features & Lifestyle Writer

Marie Claire Magazine Indonesia, Trinaya Media

- Responsible for features articles and reportage with the current news and also the lifestyle news. Specialized in the women features, travel and lifestyle areas. Maintain the quality of the magazine itself with the types of articles and angles that different with any other lifestyle women magazine.

- Manage Marie Claire Indonesia social media, create content, maintaining traffic, and engage new attentions ; Facebook, Instagram, & Twitter.

- Contribute in off-air events and promotion activations.

Sep 2013Apr 2015

Features Reporter Special Project, Editorial Harper's Bazaar Indonesia

MRA Printed Media

Research and write news articles and featuresfor a wide variety of publications, usually periodicals. Also can cover a range of disciplines, such as writing, interviewing, sub-editing, and designing.

2011Oct 2012

Fashion & Beauty Reporter

Producing mini articles with the scope of feature and lifestyle to the shape of online news style, attend the related events, held and interview and photoshoot.

Aug 2011Oct 2012

Creative & Production

RTC UI FM, Radio Mahasiswa Universitas Indonesia

Produce jingles, signature tune, bridging for programs, and design stuff for publication, advertisement the events held by RTC UI FM.

Jun 2012Sep 2012

Feature Reporter Intern

MRA Printed Media, Hello Magazine Indonesia

Producing mini articles with the scope of feature and lifestyle, attend the related events, help the senior held and interview and photoshoot.



Marketing Management(S1 Extention)

BINUS University

GPA 3.42


Communication Studies (Diploma)

Universitas Indonesia

GPA 3.56 (cum laude)

Jul 20072010

Senior High School

SMA Negeri 12 Jakarta

Social Sciences


Junior High School

SMP Negeri 139 Jakarta

Elementary Schol

SD Muhammadiyah 41 Jakarta


I enjoy learning many things and challenging myself to do anything that can uplift my knowledge higher, that’s something I’m sure that I could be more than just a good figure. I consider my assets; my proficiency in writing and speaking both in English and Bahasa, copywriting, a fast thinker that can produce news from scriptwriting, editing, and finishing to a form of news package. I also a tech-savvy and social media friendly, and easily making new network with society.


Microsoft Excel

Microsoft Power Point
Microsoft Word
Adobe InDesign
Adobe Photoshop