Felix Lim

Work History

Work History
Jan 2007 - Sep 2007

Sales Manager -Travel Industry

M Hotel Singapore

Promoted to Sales Manager responsible for the SMERF Market and a $1.5 million group room revenue goal for 2003.While at The Millennium & Copthorne Group, she also received the awards of Invincible Best Sales Person and the Conqueror Best Sales Person for four years in a row from 2003 to 2007, a feat that has yet to be surpassed.

Apr 2006 - Dec 2006

Assistant Sales Manager - Travel Industry

M Hotel Singapore

Responsible for maintaining and growing the wholesale market segment for the hotel

  • Increase Domestic and International leisure client base and ensure repeat business through exceptional relationship-building, negotiating and management of top-accounts.
  • Grow the domestic and international Wholesale market segment through acquisition of new accounts (tour operators, travel agents)
  • Respond to customer inquiries and request for pricing.
  • Plan for and execute inside/outside calls and client entertainment with Travel Agents and other intermediaries.
  • Host and direct on-property Travel Partner FAMs/Sites/Educational Tours
  • Support and work all wholesale promotions with Revenue and Marketing Team
  • Conduct research on client room nights/revenue performance
  • Monitor production compliance.
  • Prepare account performance reports quarterly and annually, conduct semi-annual account review meetings with account representatives.
  • Implement marketing initiatives as outlined in the marketing plan for appropriate accounts.
  • Maintain in-depth files on all accounts; via hard files and/or automated account management system. •Maintain regular communication with all special corporate/preferred corporate accounts and send quarterly production reports to all clients.
  • Coordinate local transient sales initiative and activities for national and regional transient accounts, if applicable. •Set and negotiate, with direction from Execute additional projects as assigned by the Director of  Sales.
Aug 2005 - Feb 2006

Assistant Sales Manager - Travel Industry

Grand Mercure Roxy Singapore

Promoted to Assistant Sales Manager and was a key member in a dynamic Sales Team that created history for the hotel, by setting improved overall GOPs as well as breaking that record 05 times within a year.

Sep 2004 - Jul 2005

Sales Executive - Travel Industry

Grand Mercure Roxy Singapore

Accountable for proactively soliciting and handling sales opportunities. Ensures business is turned over properly and in a timely fashion for proper service delivery. Assists in leading all day-to-day activities related to sales with a focus on building long-term, value-based customer relationships that enable achievement of sales objectives. Achieves personal sales goals.

  • Manage existing  accounts within the leisure, and wholesale markets
  • Prospect for new relationships and bookings - Oversee relationship and hotel position with consortia such as American Express, Virtuoso and Signature Travel Network
  • Entertain clients in or outside hotel
  • Host familiarisation trips at hotel
  • Attend trade shows and road shows 
  • Organise sales calls i - Liaise with Regional Sales Offices worldwide
  • Supervise Sales Coordinator
  • Maintain Delphi database with up to date information 
Apr 2003 - Aug 2004

Group Sales Coordinator

Grand Mercure Roxy Singapore

Administer the operational and system processes for coordinating group arrival and departure. 

  • Act as the primary resource for the operational and administrative functions for group block management including building blocks, managing group inventory, billing, pre-arrival and post departure tasks as required.
  • Act as a resource to the hotel and the client for information. Verify information and disseminate as appropriate.
  • Maintain a working knowledge of the sales, front office, accounting areas.
  • Have a thorough understanding of the operational areas, guest patterns, demand periods and seasons.
  • Maintain a working knowledge of revenue management principles as it applies to the hotel in general by attending revenue mgt and sales meetings in order to insure financial objectives of the property are met.
  • Possess a working knowledge of the brands guest loyalty program and how it applies to group customers in order to ensure proper credit for reward programs to meeting planners.
  • Attend Daily Business review meeting to be aware of business trends, new bookings and changes to current bookings.
  • Attend Weekly Revenue Strategy Meeting.
  • Maintain accurate files and systems for information retrieval as it relates to group bookings.
Jan 2002 - Mar 2003

Guest Service Agent

Grand Mercure Roxy Singapore

 Attend to guests’ needs, including, but not limited to, registration, checkout and cashiering.

  • Process all guest check-ins by confirming reservations, assigning room, and issuing and activating room key. Process all payment types such as room charges, cash, checks, debit, or credit.
  • Process all check-outs including resolving any late and disputed charges.
  • Answer, record, and process all guest calls, messages, requests, questions, or concerns.
  • Coordinate with Housekeeping to track readiness of rooms for check-in.
  • Communicate parking procedures to guests/visitors and dispatch bell staff or valet staff as needed.
  • Supply guests with directions and information regarding property and local areas of interest.
  • Run daily reports (number of arrivals, departures), identify any special requests, and check reports for accuracy.
  • Complete designated cashier and closing reports in the computer system.
  • Cash guests' personal checks and traveler's checks. Count bank at the beginning and end of shift.
  • Balance and drop receipts according to Accounting specifications.

Education

Education