Partner Account Manager & Search Engine Marketing Specialist
One of my primary responsibilities are creating & monitoring our company's SEO and adjust our SEM in order to match our marketing goals. I manage & monitor both paid search results (using tools like Google Adwords or Bing Ads) and organic search results (SEO). I use paid advertising with AdWords or Bing Ads, pay per click, article submissions, advertising and make sure our SEO is well done. I also do keyword analysis for both SEO and SEM. I handle our SMM (social media marketing) as well. My SEMM work is linked to our SEO but focuses on return on investment (ROI) instead of relevant traffic building (as is the case of mainstream SEO). In our Marketing strategy we integrate organic SEO into our SEM in order to achieve top ranking without using paid means to achieve it. My other responsibility which is equally important is my work as a Partner Account Manager (PAM), responsible for finding, building, maintaining and managing sound relationships with current and prospective channel partners. I facilitate growth by helping to identify new business opportunities and am responsible for helping our company sell equipment, solutions and services to existing or prospective clients all over the world.