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Felicity Allen

Digital Marketing & Communications Professional

Work experience

Feb 2014Present

Digital Marketing Officer

PUNCH digital

Commencing at PUNCH digital as an intern and moving into full-time work with significant management responsibilities has allowed me to see first-hand both the challenges and opportunities that are faced by small businesses. 

  • Facilitate and nurture relationships with clients and outsourced resources 
  • Managing client expectations through account management services
  • Managing and facilitating interns including developing personal interviewing skills, coordination of their day-to-day activities, and ensuring their comfort and fit in the workplace 
  • Project management of the development of websites, marketing, social media, and advertising campaigns, and content marketing systems
  • Coordination of digital marketing campaigns, including Content Management, SEO, SEM, display, email marketing, and social networking
  • Development of online marketing strategies
  • Analysis of analytics in digital campaigns using a variety of software tools
  • Sound knowledge on utilising and optimising content and advertising material for popular social media outlets including Twitter, Facebook, YouTube, Google +, and Pinterest as well as management and monitoring tool HootSuite
  • Basic understanding of Wordpress functions
Jul 2013Dec 2013

Marketing & Publicity Coordinator (Internship)

Little Train Marketing Solutions
  • Developed a social media strategy that was executed internally and with company clients 
  • Developed monthly EDM's and distributed via MailChimp 
  • Attended Melbourne Spring Fashion Week on behalf the company's founder and developed articles for a fashion blog with 100+ subscribers
Jul 2012Oct 2012

Communications Coordinator (Internship)

Great Ocean Road Coast Committee
  • Conceptualised marketing materials and programs
  • Researched, developed, and edited bi-monthly feature articles for the local paper 
  • Researched, developed, edited, and posted (using Wordpress platform) weekly blog-posts for the company website 
  • Drafted press releases 
  • Sourcing and formatting media cutouts for admin 


Feb 2014Oct 2016

Master of Marketing

Swinburne University of Technology

Studies have a large focus on professional communication skills; speaking and writing in particular. The marketing management system, Integrated Marketing Communication, and the marketing process make up a large majority of coursework. Branding & Creative Innovation was a subject I particularly enjoyed. 


Account Management & Client Services
Managing Internal Staff
Content Management 
Social Media Marketing
SEO & Analytics
SEM & Google Adwords


Civilai Leckie - Marketing Professor at Swinburne University

Available on request

Brett Hardiman - Managing Director at PUNCH digital

Available on request