ZeroCater - San Francisco, CA
Recruited by former Director to develop customer loyalty and retention programs in order to strengthen relationships, increase loyalty (Net Promoter Scores), and lift overall LTV and share of wallet.
- Conceptualized and implemented loyalty business modeling, marketing strategies, testing, and execution of client programs; completed within strict marketing budget.
- Formulated a plan to improve lead generation and tracking processes in Marketo, which achieved 80% increase in marketing qualified leads (MQLs) within 90 days, with 32% improvement in conversion rates.
- Developed thought leadership and marketing content for client testimonials and CRM campaigns, online community, presentations, white papers, blog, and sales collateral.
- Maintained social media editorial calendar across all channels, including writing, curating, and scheduling posts. Grew social following by 20% within 3 months.