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Summary

Felicia Gray is a marketing and social impact executive with a 15-year experience in global marketing initiatives, corporate philanthropy, and employee engagement. With experience working across all levels of executive management and coordinating large teams of people, she has earned a reputation for conceptualizing and executing high-profile campaigns and events—for the likes of NFL(National Football League), Comcast/Xfinity, and ‘Hunger Is’—that garner maximum visibility and earn a solid ROI. In overseeing the 2014 launch of the ‘Hunger Is’ initiative, she project-managed a campaign that has now raised $20 million and touched the lives of 200,000 children in need across the U.S. Using her experience building strategic partnerships and running high-profile projects, Felicia executed 50 marketing programs in 40 U.S. cities for the national Comcast/Xfinity “University of More” back-to-school campaign. Passionate about amplifying high-impact initiatives and forging meaningful partnerships, she is now looking to apply her wide breadth of skills in marketing, philanthropy and project management to a new organization that has a positive impact on communities. 

CAREER HIGHLIGHTS

2012Present
Safeway/Albertsons Companies,                  Pleasanton, CA

Program Officer

As a program officer for Safeway Foundation, Felicia currently oversees large budgets, develops nationwide programs and recently in 2014 launched ‘Hunger Is’, an initiative that’s raised more than $20 million to eradicate childhood hunger in America.

  • Presides over $150,000 annual budget for employee giving committee and employee resource groups
  • Manages the allocation and dissemination of $45 million in annual grants
  • Executes integrated multimedia communications plans which includes social media, PSA’s that spans radio, print and television
  • Expands the company’s digital presence and enhances its public image by formulating engaging and relevant website content and managing social media platforms
  • Responsible for stakeholder engagement for executing programs, internal communications, and employee volunteerism
  • Designs and implements a broad range of employee/community engagement initiatives
  • Builds quarterly national marketing plans to execute company-wide programs
    June 2010January 2011
    Tissla (Contract), San Francisco, CA

    Sr. Program Manager

    In her role as a senior program manager for this college marketing service, Felicia executed an array of complex national marketing campaigns while supervising more than 100 employees in nine U.S. markets.

    • Completed 50 marketing programs in 10 states and 40 cities for the national Comcast/Xfinity “University of More ” back-to-school campaign
    • Trained and supervised 16 project managers and coordinators across all levels of management
    • Oversaw logistics, operations, deliverables, project timelines and contract negotiations
    • Managed a $500,000 yearly staffing budget
    20032008
    Time Inc., New York, NY

    Interactive/Consumer Marketing Assistant

    As the consumer marketing assistant for Time Interactive, Felicia expertly improved internal communications by developing a departmental intranet site while staying within budgetary limits.

    • Managed budgets and logistics to ensure successful meetings, team-building events, focus groups and career development programs
    • Launched the company-wide professional speed networking program with senior leadership
    • Improved internal communications by developing first-ever departmental intranet site, efficiently utilizing $50,000 annual budget
    • Provided key statistics by tracking monthly newsstand sales for Real Simple magazine
    • Monitored and confirmed satisfactory resolutions for customer service issues from magazine subscribers
    19982003
    National Football League, New York, NY

    International Program/Production Coordinator

    As the production coordinator, Felicia managed a $5 million marketing and production budget; while her skills in B2B website development enabled international clients to source programming content.

    • Produced sports segments for NFL viewers in Japan, Germany and the U.K.
    • Managed logistics for international television partners for major events including 4 Super Bowls and Europe League games
    • Ensured broadcaster access to NFL content by collaborating with NFL Films
    • Monitored quality and content by reviewing local productions
    • Produced a 33% cost savings in production and shipping costs by crafting a more concise and professional brochure
    19931998
    Channel 4 Television, London, UK

    Corporate Marketing Assistant

    As Channel 4’s marketing assistant, Felicia created award-winning promotional packages for industry events while her expertise in event planning earned her a position on the planning committee for the 50th Anniversary Royal Film Performance, where she contributing to invitation design, seating arrangements and after-party activities.

    • Commandeered budgetary and operational aspects of promotional U.K. road shows across by recruiting talent and staff, and selecting venues
    • Facilitated timely release of informational materials by coordinating the production and distribution of corporate literature, annual reports and program brochures
    • Directed nationwide sponsorship ad development and placement with charitable organizations
    • Increased ad sponsorship through creative direction of sponsorship advertising program

      Education

      State University of New York College at New Paltz, B.A in Communications, Minor in Women’s Studies

      ASSOCIATIONS/VOLUNTEER ACHIEVEMENTS

      'Engage for Good': Point of Sale Fundraising Best Practice - Webinar Panelist, June 2017

      University of California at Berkeley: Haas School of Business Social Impact Panelist, June 2016

      Volunteer International Headquarters, Lisbon, Portugal March 2017 and San Jose, Costa Rica April 2016

      Ballet San Jose Silicon Valley Board Trustee, 2014-2015

      CCRC (Corporate Community Relations Consortium) Chair: 2017 & 2015, Co-Chair: 2014

      Portfolio

      MARKETING CAMPAIGNS