Felicia Richardson

  • Atlanta, GA
  • felicia@feliciarichardson.com

Goal-Oriented Marketing Professional with Five Years of Branding Experience

Work History

Work History
Aug 2013 - Present

Patient Access Representative II

Conifer Health Solutions

 Identify and share research, recommendations, or other information regarding legal liabilities, risk management, or quality of care for medical and administrative staff.
 Calculate patient payment information, accepts funds, and credits accounts accordingly.
 Deliver exceptional world-class customer service while greeting patients, following Conifer Standards of Care, completing patient registration at date of service and consenting for treatment.
 Exercise quality standards at all times by adhering to financial and cash control policies and procedures, explaining and securing hospital and patient legal forms, including Advance Directives, Conditions of Services, and EMTALA.
 Responsible for a wide-variety of financial and medical documentation duties including, securing medical necessity checks and verification in accordance to Centers for Medicare and Medicaid services, verifying, insurance, benefits coverage and eligibility.
 Complete assigned registration financial clearance, work lists activities, obtaining insurance authorizations for scheduled and unscheduled hospital services, and securing inpatient visit notifications.

Mar 2009 - Jul 2014

Brand Manager

Above All Transportationò

 Researched consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.
 Assessed the pricing model of services and analyzed the potential profitability.
 Generated strategies for new and existing campaigns, services and imagery that would attract consumers and business partners.
 Managed the marketing budgets for, email campaigns, websites, public relations, various media buying and ultimately increasing annual revenue by 43% as a result of these efforts.
 Supervised the sign off of marketing literature and campaigns and liaised with legal and compliance personnel, to confirm that the designs and messaging met the company brand and compliance guidelines.
 Monitored consumer reactions through social media and market research, identifying areas for improvement.
 Developed protocols and procedures for utilizing marketing vehicles of emerging technology – television, newspapers, social media – to integrate them into tools that generated an entire new stream of revenue: this development accounted for over 22% of all revenues.
 Identified opportunities to exceed client expectations using customized campaign solutions.
 Offered online strategy consultation based on client analytics to create and improve processes and systems to maximize campaign effectiveness.
 Project Manager responsible for ensuring all projects were completed on time and chosen to be the key member in constant communication with all clients and key stakeholders.

Jan 2005 - Dec 2008

Real Estate Office Manager

The Ezell Companies

 Ensured that services were provided in compliance with policies, procedures, regulations and contractual obligations and standards.
 Supported all property sales and rentals by overseeing due diligence process and monitoring the activity of outside brokers.
 Solicited and analyzed bids from contractors for repairs, renovations, and maintenance.
 Managed and motivated a staff, creating an environment focused on productivity, customer service, hard work and team collaboration
 Comprehensive knowledge of financial and insurance products, services and real-estate best practices.

May 2005 - Sep 2008

Mortgage Originator

Home Loans USA

 Developed and retained relationships with builders, attorneys and realtors, which strengthened business relations in the industry.
 Collaborated with clients to help the choose the appropriate mortgage loan financing for their borrowing needs.
 Analyzed credit reports, financial data and level of risk, to determine if a client was the best candidate to close the mortgage deal.
 Maintained knowledge of regulatory changes, external and internal compliance requirements, and investor guidelines to insure loan saleability.
 Responsible for coordinating contracts, planning all marketing and advertising strategies, communicating these strategies to the broker/owner.

Sep 2000 - Nov 2004

Executive Assistant Store Manager

Eckerd Drugs

 Collaborated with the Store Manager on all operations of the retail store, including leading associates through the execution of company business plans and objectives to drive sales, being profitable and providing a superior customer and associate experience.
 Enforced all policies and procedures to ensure excellent customer service is provided and to maximize the P&L performance of the store.
 Assisted with the general maintenance and appearance of the store by ensuring a safe and pleasing environment for both customers and associates; request store maintenance when required.
 Ensured the store opens and closes at the appropriate time and the proper procedures are followed for cash transactions and bank deposits.
 Interacted with vendors to order ad, seasonal, and basic merchandise and ice cream (where applicable) for the store.
 Merchandised the seasonal aisle and non-seasonal, basic, and seasonal end-caps, ensuring all merchandise is set up according to plan-o-grams received from the corporate office.
 Executed weekly sales ads and price changes and process recalled, damaged, outdated, and transferred merchandise.
 Received merchandise deliveries from vendors and Rite Aid distribution centers, verifying that vendor invoice information was accurate and enter vendor invoices into the accounts payable system.
 Prepared the retail store for physical inventory by ensuring merchandise on the sales floor and in the stock room is in order and easy to access.
 Analyzed operating reports and make recommendations for improvement.


Aug 2011 - Feb 2015

Bachelors of Business Administration-Marketing

American InterContinental University



Core Competencies

 Strategic Market Planning
 Budget Management
 Social Media Marketing
 Project Management

 Brand Management
 Analytics
 Quantitative Data
 Web Analytics

 Business Development
 Bidding
 Profit and Loss (P&L)
 Public Relations