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Summary

A marketing and creative professional lending my expertise of social media strategy, marketing, public relations, branding, research and creative direction to E-Commerce Startups, Music Videos, Publications, and Businesses. My favorite position to date is with BriteLite Immersive, a Marketing and Advertising Agency that takes campaigns to the next level with experiential design.

Specialties: Marketing, Public Relations, Social Media Strategy, Content Creation, Brand Partnerships, Community Management, Travel, Retail, Multi-Channel Marketing, Contests Campaigns, Ad Campaigns, ROI, SEO, Analytics, Trend Forecasting, Set Design,Technical illustration, Event Production, Post Production Photo and Video Editing, Writing & Editing, Features in Literary Journals and Magazines.

Work experience

Feb 2014Present

Social Media Strategist

Britelite Immersive

MY ROLE: Content Creator, Blogger, Production Assistant, Post-Production Video and Photo Editing, Problem Solving, Marketing/PR, SEO, GA, Metrics, Comparative Analysis Reporting, Creative Concepting, Social Media Strategy, Manage Social Media Budget, and Created and Manage the current Editorial Calendar.

Creating content for Britelite Immersive (BLI), an experiential-design firm in SF's North Beach District. Writing blog entries with tech-, design-, and business- related themes. Managed the redesigning of the blog layout and selecting/creating media for both blog and social posts. Set BLI's current tone-of- voice in company-wide copy, including social media posts, press releases, case studies, website, emails, and other marketing collateral.

FEATURED IN: Venture Beat, SF Gate, The SF Egoist, Polyfied, 7X7, TechCrunch, KQED, NPR, CBS, BizJournals, Business Insider, Business Wire, psfk, Refinery29, Forbes, New York Times...

20092014

Content Creator 

The Rad Vintager 

Featured In: Stagnant Cult Magazine, Sacramento News and Review, UC Davis Blog, RVCA SF Events, Black Moth Films, Evil Eye Cult, love Spun Films, Vice.com, Green Wedding Shoes, and Wedding Chicks.

Developed current social media and seller market accounts (facebook, instagram, tumblr, twitter, etsy, lookbook.nu, chictopia, market publique, thread flip). Managed daily social networks and drove engagement to over 10,000 followers

Created and maintain the company's visual aesthetic and merchandise by photographing all inventory and look books, editing all photos, and keeping a roster of selected models. Increased revenue by 600% from time of launch to present by managing sales of inventory and customer relationships through online media presence. Maintained both line sheets and warehouse bulk buys. Manages all creative collaborations with companies and artist such as Chelsea Wolfe, Evil Eye Cult, Stagnant Cult, Holistic Fashionista and so on...

20112012

Freelance Consultant at ThreadFlip, Inc. 

Threadflip, Inc.

Featured In: New York Times, Refinery29, Vogue, TechCrunch,Lucky Magazine

Identified and researched potential Threadflip users for their beta testing and launch. Managed new user outreach program and trained new employees on how to bring in new users with a minimum volume of monthly engagement. Provided exemplary customer service for recruited new users. Managed conference calls, contractual agreements, paperwork, twenty-four hour client service, and general office work.

Executed social media avenues to reach out to readers, customers, fans, and popular social networking contacts to like the Threadflip Facebook page. This gave Threadflip an even bigger marketing edge and grew their fans by over 5,000 followers in less than a month.

Education

20052009

Fashion/Apparel Design & Marketing

AIDT
20032005

Business Management & Marketing

Modesto Junior College

Certifications

20022002

Social Understanding

Standford

Skills

    Creative Direction 
   Analytics Optimization
    Customer Service 
   Social Media Strategy
    Social Networking

Projects

X - Games 2014

My Role: Assistant to Executive Producer, Create Social Event Schedule, Coordinate photography needs, Curate real time Digital Media Campaign, Take editorial Notes and Blog, Connect with Local Media.

In June 2014, Britelite Immersive assisted Instagram at the ESPN X Games event in Austin Texas. Britelite was there to capture the fan’s favorite instagram moments, which were aggregated through a variety of methods and then displayed in several customized large format environments.