• Over 9 years of experience in commercial and marketing management; • Over 11 years of experience in commercial and marketing area in great companies; • Developed 2 new businesses and 1 sales channel – distribution of auto accessories and motorcycles parts and e-commerce business (B2B and B2C). I was in charge of analyzing opportunities, developing business plan, launching and controlling the operations; • Intensively participated in DPK´s business plan for 4 years. Results: average decrease of 4% in operation costs; • Participated in the process of partnership between DPK + consulting firms such as McKinsey, Proudfoot, Price and I9 HR.
Sep 2008 - Mar 2009
FW Autoparts Distribution
• Management of commercial and marketing area; • Developed the business plan – (2009-2013); • Organized the commercial area and distribution centers; • Developed the business plan of auto accessories and motorcycles parts; • Responsible for organizing the customers services.
Jul 2008 - Sep 2008
• Participed in Megacycle and Fittipaldi fusion - FM7 events; • Organized the commercial, marketing area in the new company.
Jul 1997 - Jun 2008
Comercial Automotiva Ltda
• Developed and consolidated AutoZ business unit (e-commerce); business grew constantly; results were higher than the targets set with shareholders (12/1999 – 2008) -Average Annual growth of 30%; • Developed a new business area (auto–accessories).Result: this business accounted for 30% of DPK’s business; • Developed a new business area (motorcycle) – (2007-2008); • Set up the commercial area, involving a partnership between Alpine (multinational car sound system equipment factory) and DPK; • Developed a performance monitoring geographic system for the company during 2005/2006; • Reorganized and developed DPK’s marketing department. (2004 – 2006); • Set up, developed and managed Kenwood relationship marketing platform; • Management of DPK’s website – B2B; • Co-responsible for DPK’s Business Plan Development; • Responsible for a staff of 35 collaborators; • Responsible for a project focused on telemarketing productivity;