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Work History

Feb 2003Present

Principal

Associates & Feldman

Provide contract writing, editing, and strategy services to a largely high-tech clientele.

  • Clients past and present include Adobe, Autodesk, EMC2, frog design, GCX, Grey Global, McAfee, and salesforce.com.
  • Projects include case studies, product and service brochures, newsletters, websites, show guides, advertisements, direct marketing campaigns, scripts for demos and other interactive media, data sheets, solution briefs, annual reports, white papers, party invitations, feature articles, satire,  restaurant reviews, and more.
Dec 2009Present

Senior Marketing Writer and Content Manager

EVault, A Seagate Company

Own the EVault voice and propagate it across all communications. Develop creative concepts. Translate marketing objectives into powerful communications. Develop integrated marketing campaigns in collaboration with various groups. Manage multiple projects from inception to completion. Create and enforce editorial standards. Edit and post content on the EVault website. Hire and manage outside writing, editing, and design services.

May 2002Feb 2003

Managing Editor

Conceived, wrote, and edited marketing and business content: online and print direct-mail campaigns, sell sheets, newsletters, product brochures and catalogs, PPT presentations, web pages, web ads, and more.

  • Helped boost company revenues 50 percent with highly effective fulfillment pieces and other collateral.
  • Developed division's first Communications Style Guide for use by staff and outside agencies.
May 2000Oct 2001

Managing Editor

Controlled editorial voice and style for Point A, a B2C portal, and its companion monthly e-mail newsletter, Toplines. Wrote, edited, organized, and posted content. Worked closely with content managers and designers.

  • Created website's first Editorial Style Guide for use by staff and contributing authors.
  • Wrote, edited, and helped plan and execute first twelve issues of the Toplines e-mail newsletter.
Sep 1991May 2000

Senior Marketing Writer

Conceived, wrote, and helped design print and online marketing and business collateral, everything from party invitations to white papers. Collaborated with executives, product managers, sales staff, art directors, and web producers.

  • Wrote "Letters to Shareholders" for two Annual Reports, bolstering shareholder and analyst confidence.
  • Helped rewrite entire corporate website (autodesk.com), enhancing clarity and increasing "stickiness."
May 1989Aug 1991

Reporter and Copyeditor

Covered desktop publishing beat and copyedited for this weekly high-tech news magazine.

Education

BS ILR

Objective

Contract or staff position helping the right organization articulate the right messages for delivery in the right ways. I seek an environment  that's ethical, fast paced, varied, friendly, and challenging.

Summary

More than 15 years' full-time experience developing, writing, editing, and helping design highly effective marketing and business communications for print and online delivery. Adept at creating the right messaging, getting to the point, telling complex stories simply, and making the copy sing. A proven problem solver, self starter, and team player with an unshakeable sense of humor and a knack for influencing audiences and delighting clients.

Sound good? Let's talk.

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