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Fedor Palacios, M.B.A.

MARKETING STRATEGIST/Marketing Communications Manager

Work History

Jan 2013Present

Marketing Communications Manager

Gamo Outdoor USA

Directed and oversaw the total development and implementation of US and Canada brand/product positioning and overall communications, PR and marketing initiatives for all product lines. Co-directed the launch of new 2013-2016 product lines via TV/digital/print ads, press releases, and social media. Developed and executed promotional partnerships, marketing offers and activities with some of the largest retailers nationwide; Amazon, Walmart, Sears, Dicks Sporting Goods etc.

  • Managed all digital/online sales for USA branch utilizing Digital/offline tools such as digital advertising, TV, Print, Pay Per Click (PPC/CPM) and social media; online sales increased by 30%+ in 2013 and an additional 5% in 2014.
  • Created, managed and developed content for Gamo webpage and 3 others under the Gamo Corporation including digital banners, rich content, design and updates to those websites.
  • Created and updated collateral (presentations, promotional materials, brochures, product sheets); national/international tradeshow materials, and sales tools/materials, training and input from internal department leads.
  • Placed a high demand product to be showcased in a major blockbuster film opening in 2017.
  • Successfully organized and produced a TV show/sporting event which is quickly becoming a huge hit both on TV and in social media circles; serve as the primary liaison for TV talent, personalities, and networks.
  • Served as the primary company spokesperson, write press releases and various communications on behalf of the company, organize press events, and serve as the company face at the largest sports and outdoor expos worldwide.
  • Managed multiyear sponsorship contracts with TV Shows, celebrities, and networks, including negotiations, contractual terms, and service level agreement (SLA).

 

Oct 2011Dec 2012

Marketing Director

Expo Stone Services

Directed the development and implementation of all local-level, brand positioning and overall marketing, PR and communication initiatives, while managing creative services, PR, online presence, demand generation, advertising, budgeting and strategic marketing planning.

  • Drove the creation and launch of all public relations efforts resulting in a considerable amount of publicity and a 20% increase in lead generation rate within three months.
  • Led the development and implementation of marketing strategies resulting in improved efficiency and sales growth of over 15% within three months via email and direct marketing programs.
  • Developed and managed all aspects of a new company website; increased in-stores sales by over 20%.
Jan 2010Oct 2011

Marketing Manager/Board Member

National Society of Hispanic MBA's (NSHMBA)

Directed and oversaw the creation, development, management and execution of diverse marketing strategies and projects promoting NSHMBA throughout South Florida and nationally.

  • Developed and implemented marketing strategies that increased membership by over 50% in six months via email, social media, and networking events.
  • Increased affiliation rate by over 30% via strategic PR and communication initiatives, and local press relationships.
20082010

Evaluation Manager

Bienestar Human Services

Member of the Leadership team evaluating potential and current projects involving grant money given to the premier US non-profit agency handling HIV related funds.

  • Served as a member of the leadership team charged with evaluating potential and current projects involving grant money given to the premier US non-profit agency handling HIV related funds.
  • Represented the organization when dealing with different government agencies such as CDC and others. Relationship/Communication with Federal agencies and private donors regarding funding.
20062008

Marketing Project Manager/ Consultant

Loyola Marymount University

Developed, executed and managed an online marketing and social media/advertising/public relations campaign to build awareness on programs to increase foreign student enrollment.

  • Identified distinct U.S. academic and cultural education advantages and translated them into multiple web pages to target Latin American applicants internationally.
  • Chosen by Dean to join Consulting team working on a four -month project with La Brea Bakery.This project was performed while simultaneously maintaining normal job duties.
  • Led the marketing component of this consulting project to increase revenue, brand awareness and market share.
  • Generated business plan focusing on increasing customer satisfaction, implementing a quality culture and recommending options for expansion and how to improve the business.
  • Conducted a presentation for key stakeholders (CEO and Senior Vice-President).
20032006

Brand Manager

Global Plastics

Managed marketing and branding activities for one of the top three largest Chilean producers and exporters of plastics used in retail, wholesale, advertising and construction industries.

  • Led development of strategies, promotional point of purchase (P.O.P) materials, CRM, budgeting/P&L, promotions/related events, and advertising in industry related print media
20002003

Marketing & Sales Manager

TYCO-ADT

Corporation’s authorized dealer in Chile for the sales and distribution of security alarm systems and services monitored by ADT. Managed advertising objectives, budgeting/P&L; coordination of promotional materials and merchandise for campaigns.

  • Grew brand to Number One position in the nation

Education

Aug 2006May 2008

Master in Business Administration (MBA), Executive MBA Program

Loyola Marymount University

Los Angeles, CA

BSc. Business Administration

Universidad Del Desarrollo

Santiago, Chile

Skills

10
Accountability in all Projects (ROI)
10
Coaching and Leadership utilizing Influence
10
Campaign Evaluations
10
C-level Presentation and Communication
10
Strategic Thinking
10
Creation/Managing Campaigns
10
Marketing Plans
10
Marketing Segmentation/Sort Analysis

Employers

Languages

Fluent and bilingual in English and Spanish