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Fedor Palacios, M.B.A.

GLOBAL MARKETING STRATEGIST/Marketing Communications Manager

  • Plantation US-FL

Work History

Jan 2013Present

Marketing Communications Manager

Gamo Outdoor USA

Direct and oversee the total development and implementation of US and Canada brand/product positioning and overall communications, PR and marketing initiatives for all product lines. Lead the development and implementation of print and digital media promotional campaigns utilizing media planning, placement and execution of marketing strategies.
• Manage all digital/online sales for USA branch utilizing Digital/offline tools such as digital advertising, TV, Print, Pay Per Click (PPC) and social media; online sales increased by 30%+ in 2013 and an additional 5% in 2014.
• Co-directed the launch of new 2013-2016 product lines via TV/digital/print ads, press releases, and social media.
• Create and update collateral (presentations, promotional materials, brochures, product sheets); national/international trade show materials, and sales tools/materials, training and input from internal department leads.
• Manage multi year sponsorship contracts with TV Shows, celebrities and networks, including negotiations, contractual terms, and service level agreement (SLA).
• Successfully organized and produced a TV show/sporting event which is quickly becoming a huge hit both on TV and in social media circles; serve as liaison for TV talent and networks.
• Develop and execute promotional partnerships, merchandise, marketing offers and activities with some of the largest retailers nationwide; Amazon, Walmart, Sears etc
• Serve as product manager for a new brand/line of international products; successfully place within the vast retailer network; Amazon, Walmart, Optics Planet, etc.
• Developed and implemented an online game that targets potential and current consumers, promotes brand recognition, drives awareness of social media outlets, and increases online sales.
• Serve as the primary company spokesperson, write press releases and various communications on behalf of the company, organize press events, and serve as the company face at sports and outdoor expos worldwide.

Oct 2011Dec 2012

Marketing Director

Expo Stone Services

Directed the development and implementation of all local-level, brand positioning and overall marketing, PR and communication initiatives, while managing creative services, PR, online presence, demand generation, advertising, budgeting and strategic marketing planning.

  • Drove the creation and launch of all public relations efforts resulting in a considerable amount of publicity and a 20% increase in the affiliation rate within three months
  • Led the development and implementation of marketing strategies resulting in improved efficiency and sales growth of over 15% within three months via email and direct marketing programs.
  • Developed and managed all aspects of a new company website; increased in-stores sales by over 20%.
  • Revamped the online presence and provided all the social media tactics for Facebook, YouTube, etc.
Jan 2011Oct 2011

Marketing Manager/Board Member

National Society of Hispanic MBA's (NSHMBA)

Marketing lead for South Florida charged with creating, developing, managing, and executing different marketing strategies and projects promoting NSHMBA throughout South Florida.

  • Promote NSHMBA at local level, using brand, logo and image in accordance with national style guides, policies and directives. Create and maintain PR strategies and strong relationship with the local press.
  • Create and coordinate the utilization of local and national marketing and collateral materials to promote the organization and chapter events. Collaborate with the national office promoting NSHMBA Annual National Conference and Career Expo increasing the chapter’s participation in terms of sponsors and attendees.
Jan 2010Dec 2010

Social Media Marketing Manager

American Marketing Association

Execute, collaborate and assist the American Marketing Association (AMA) to expand its visibility and membership by developing marketing strategies and campaigns promoting AMA utilizing different social media tools.

  • Expanded audience of Social Media users to its current level of more than 4500.
  • Provided an interactive experience (calendar of events, real time news, articles on trends) with the association in order to create awareness, and ultimately attract target market to use the association services and join the membership role.

Evaluation Manager

Bienestar Human Services

Member of the Leadership team evaluating potential and current projects involving grant money given to the premier US non-profit agency handling HIV related funds.

  • Ensured that data was captured and analyzed in accordance with the structure of the grants involving Healthcare and Wellness.
  • Evaluated statistical data on agency programs to ensure compliance with Sponsors and determine strategy for this non-profit agency.
  • Planned, designed, and conducted needs assessments, client surveys and interviews to identify service gaps.
  • Prepared reports and presentations on programs achievement, effectiveness and efficiency. Gave recommendations based upon analysis, gave recommendations to directors on opportunities for program enhancements.

Marketing Project Manager/ Consultant

Loyola Marymount University

Developed, executed and managed an online marketing and social media/advertising/public relations campaign to build awareness on programs to increase foreign student enrollment.

  • Identified distinct U.S. academic and cultural education advantages and translated them into multiple web pages to target Latin American applicants internationally.
  • Chosen by Dean to join Consulting team working on a four -month project with La Brea Bakery.This project was performed while simultaneously maintaining normal job duties.
  • Led the marketing component of this consulting project to increase revenue, brand awareness and market share.
  • Generated business plan focusing on increasing customer satisfaction, implementing a quality culture and recommending options for expansion and how to improve the business.
  • Conducted a presentation for key stakeholders (CEO and Senior Vice-President).

Brand Manager

Global Plastics

Managed marketing and branding activities for one of the top three largest Chilean producers and exporters of plastics used in retail, wholesale, advertising and construction industries.

  • Led development of strategies, promotional point of purchase (P.O.P) materials, CRM, budgeting/P&L, promotions/related events, and advertising in industry related print media

Marketing & Sales Manager


Corporation’s authorized dealer in Chile for the sales and distribution of security alarm systems and services monitored by ADT. Managed advertising objectives, budgeting/P&L; coordination of promotional materials and merchandise for campaigns.

  • Grew brand to Number One position in the nation


Aug 2006May 2008

Master in Business Administration (MBA), Executive MBA Program

Loyola Marymount University

Los Angeles, CA

BSc. Business Administration

Universidad Del Desarrollo

Santiago, Chile


Fluent and bilingual in English and Spanish