Passionate and enthusiastic Retail Planner

I'm interested in every retail aspects that provide a foundation for the modern shopping experience. I'm fascinated by retailers and brands that are striving to differentiate themselves from the competition and to exceed customer expectations.I like to work in a dynamic environment, managing different tasks and having the possibility to be in contact with a different incentives.

Work History

Work History
Jan 2016 - Present

EMEA Retail Planner & Business Analyst

Guess Europe sagl  (Bioggio, Lugano)

Planning and Implementation of strategies and actions in order to improve the performances of the European retail network (about 300 stores).

Definition of assortment plan by setting volume targets, store clusterization closely with the Planning and Buying teams to give and obtain their feedback to aid in the Allocation, Buying and Logistic processes. 

Developing knowledge of specified regional variances and store attributes and trends through data analysis.
Creating effective communication and relationships with Stores teams to capture location opportunities and liabilities.

Jan 2012 - Jan 2016

Retail planner & business analyst

Lacoste | Manifattura Mario Colombo & C. Spa - Monza (Milan)

Directly reporting to Retail manager Italy, support in operative management of Lacoste Boutique and Outlet, including store visit and employee training.

Definition of budgets and expected performances for the new openings
Sales analysis, stock and profitability performance by item, class, division
Store Kpi's and metrics analysis
Performance reporting and presentation at boutique,outlet and company level
Definition of assortment plan by setting volume targets, store clusterization
Replenishment management
Country level forecasting in conjunction with Senior Demand Planner


Mar 2010 - Jun 2010


Save the children Italia Onlus

Fundraising for Africans projects - civil rights and infrastructure

Sep 2012 - Oct 2012

Public Speaking

Chamber of  commerce Monza
Jul 2009 - Oct 2012

Winner Start up moda | competition announcement

Chamber of  commerce Monza

Prize money in order to switch-on a start up in fashion industry


Nov 2015 - Jul 2016

Executive Master's Degree

Business school Sole24Ore

Luxury and fashion management

Oct 2006 - Mar 2010

Bachelor's degree in Economics & Marketing

Università degli Studi di Milano-Bicocca
Sep 2001 - 2006

High School

Scientific High school                       Liceo Leonardo da Vinci Carate Brianza                                                                    



Retail planning


Arthur Allocation


Retail Sales Analysis

Demand Supply Planning

Demand Forecasting



Microsoft Excel

AS400 system


Build Strong Relationships

Creative Solutions

Reference available upon request

In compliance with the Italian legislative Decree no. 196 dated 30/06/2003, I hereby authorize you to use and process my personal details contained in this document.