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Passionate and enthusiastic Retail planner,

I'm interested in every retail aspects that provide a foundation for the modern shopping experience. I'm fascinated by retailers and brands that are striving to differentiate themselves from the competition and to exceed customer expectations. I do everyday my best in order to achieve the main targets set by the company with commitment and passion. 

Work History

Jan 2016Present

EMEA&APAC Retail Country Planner

Guess Europe sagl | (Bioggio, Lugano)

Planning and Implementation of strategies and actions in order to improve the performances of the European&APAC retail network (about 400 stores _ 800 $M);

Definition of budget and strategies working directly with countries;

Setting volume targets, definition of stores optimal stock (Weekly Min&Max);

Clusterization planning working closely with the Allocation and Buying teams to give and obtain their feedback to aid in the Allocation, Buying and Logistic processes;

Developing knowledge of specified regional variances and store attributes and trends through data analysis;
Creating effective communication and relationships with regional teams to capture location opportunities and liabilities.

Project management: implementation of a new allocation tool defining new allocation rules with US Headquarter;

2 resources directly managed.

Jan 2012Jan 2016

Retail planner & business analyst

Lacoste | Manifattura Mario Colombo & C. Spa - Monza (Milan)

Directly reporting to Retail manager Italy, support in operative management of Lacoste Boutique and Outlet, including store visit and employee training.

Definition of budgets and expected performances for the new openings
Sales analysis, stock and profitability performance by item, class, division
Store Kpi's and metrics analysis
Performance reporting and presentation at boutique,outlet and company level
Definition of assortment plan by setting volume targets, store clusterization
Replenishment management
Country level forecasting in conjunction with Senior Demand Planner


Mar 2010Jun 2010


Save the children Italia Onlus

Fundraising for Africans projects - civil rights and infrastructure

Sep 2012Oct 2012

Public Speaking

Chamber of  commerce Monza
Jul 2009Oct 2012

Winner Start up moda | competition announcement

Chamber of  commerce Monza

Prize money in order to switch-on a start up in fashion industry


Nov 2015Jul 2016

Executive Master's Degree

Business school Sole24Ore

Luxury and fashion management

Oct 2006Mar 2010

Bachelor's degree in Economics & Marketing

Università degli Studi di Milano-Bicocca
Sep 20012006

High School

Scientific High school                       Liceo Leonardo da Vinci Carate Brianza                                                                    



Arthur Allocation
Retail Sales Analysis
Demand Forecasting
Microsoft Excel
Build Strong Relationships
Creative Solutions

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