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Summary

I'm an highly efficient, innovative and methodical marketing specialist with extensive experience in all aspects of marketing. Can relate well with people at all levels and has the flexibility of working actively as part of a team or individually. Comfortable working in a fast paced, hands-on, growth orientated work environment and possessing a proven ability to ensure that brand messages will be driven efficiently.

Work History

January 2017Present

Marketing & Communication Consultant

Freelance - Self Employed - London Based (UK)

I'm currently working as a freelance and on several Marketing Projects, doing Marketing plans and consultancy for my clients and implementing them into the client's strategy.

Some of my recent works are:

- LA MILLE Srl (Fashion E-commerce): Business Plan and Market Research Study; Marketing & Communication Plan; Media&Advertising Planning.

- BOXMEDIA Srl (Content&Communication Agency): Digital Marketing Plan.

- ID&AS Asg (Sports&Entertainment Association): Marketing&Communication Plan; Events Development.

April 2016December 2016

Marketing, Communication & Customer Experience Specialist

IWBank Private Investments S.p.A., Milan (Italy)

Develop the brand identity, the corporate image and the commercial communication of the Company, through all media tools related to the Company goals. Main activities are linked to:

  • Adv launch of brand new products and services, taking care of creativity, contents creation, adv materials, merchandising and connected events (ROI analysis, suppliers relationship, budgeting, cost monitoring) ;
  • Communication channels screening and activation, both traditional and web (media planning, media buying, digital media management and search engine activities); 
  • Creation and management of events on the national territory, contests and promotional initiatives supporting products and services development.  
Nov 2013April 2016

Digital Marketing Specialist & CRM Coordinator

Volvo Construction Equipment S.p.A., Carpiano (MI) (Italy)

Manage and implement a digital strategy following the yearly & seasonal defined objectives; Coordinate all the subsidiary marketing departments regarding digital projects; Exploit the full potential of CMS and digital systems with SEO/SEM activities and support marketing colleagues to deliver accuracy of the content, events activities and follow-up analysis to ensure maximum efficiency of budget; Oversee social media and social sharing activity across all key channels and investigate or develop new and emerging channels; Measure and maximize campaign impact, effectiveness and ROI with monthly reports; Manage digital campaigns and newsletters to generate leads and customer demand; Coordinate the CRM strategy within the internal and external organization, monitoring data quality within the marketing database; Create and maintain reports on marketing metrics and sales activities and develop insights on areas of optimization and new opportunities; Support strategic decisions through complex data analysis and business trends identification.

Aug 2011Nov 2013

Aftermarket Marketing Specialist

Volvo Truck Corporation - Italian HQ, Boltiere (BG) (Italy)

Preparation, development and coordination of projects like exhibitions, customer events, co-marketing activities; Implement the marketing, PR and communication plans; Preparation and development of online and offiline communication material; Coordination and management of the loyalty program developed for B2C and B2B customers and other sweepstakes promoted by the company; Measurement of campaigns results through monthly reports.

Apr 2011Aug 2011

Junior Product Manager

Semeraro Casa e Famiglia Spa, Erbusco (Bs) (Italy)

Analysis and development of the range of products; Competitive analysis; Manage relationships with suppliers and search for new ones; Analysis and price management; Create and develope promotional campaigns; Develope and design of packaging.

November 2008March 2011

Customer Care Representative

Centax Telecom SpA - Bergamo (Italy)

I worked as a Customer Care Representative dealing with customers on several projects. My main responsibilities were:

Manage large amounts of incoming calls; Generate sales leads; Identify and assess customers’ needs to achieve satisfaction; Build sustainable relationships of trust through open and interactive communication; Provide accurate, valid and complete information by using the right methods/tools; Meet personal/customer service team sales targets and call handling quotas; Handle complaints, provide appropriate solutions and alternatives within the time limits; Follow up to ensure resolution; Keep records of customer interactions, process customer accounts and file documents; Follow communication procedures, guidelines and policies.

Oct 2007Oct 2008

Marketing & Communication Assistant

Atalanta Bergamasca Calcio Spa, Ciserano (BG) (Italy)

Manage of contacts and contracts with sponsors and suppliers; Manage and update the website; Creation of the online store; Management of merchandising products; Organization of events; Creation of the campaign season tickets; Press office activities.

Education

Sep 2015Feb 2016

Master Degree in Social Visual Communication & Digital Marketing 

Il Sole 24 Ore Business School
Oct 2008Mar 2010

Master Degree in Finance and International Business Management. 

Università degli studi di Bergamo,  Bergamo (BG) (Italy)

Thesis in Marketing titled "The impact of the packaging on consumer behavior in the wine sector." Top Grade.

Oct 2004Apr 2008

Bachelor Degree in International Business Management. 

Università degli studi di Bergamo, Bergamo (BG) (Italy)

Thesis in Marketing titled "E-commerce and Sports Marketing: Atalanta B.C. SPA project". Top Grade.

Sep 1999Jun 2004

Diploma in Scientific High School

Liceo Scientifico Edoardo Amaldi, Alzano Lombardo (BG) (Italy)

Diploma in Scientific High School, Final Thesis paper titled: "The crisis of reason in the early '900". Top Grade.

Certifications

Jan 2007Jul 2007

Erasmus Certificate

Universidad De Deusto, San Sebastian (Spain)

Erasmus Scolarship Certificate.

Personal Details

Italian nationality; UK working permit; Driving license; Available to travel and to relocate.

Personal Interests

Photography, Travel, Sports and Art.

References

References available upon request.