Marketing, Communication & Customer Experience Specialist
IWBank Private Investments S.p.A., Milan (Italy)
Develop the brand identity, the corporate image and the commercial communication of the Company, through all media tools related to the Company goals. Main activities are linked to:
- Adv launch of brand new products and services, taking care of creativity, contents creation, adv materials, merchandising and connected events (ROI analysis, suppliers relationship, budgeting, cost monitoring) ;
- Communication channels screening and activation, both traditional and web (media planning, media buying, digital media management and search engine activities);
- Creation and management of events on the national territory, contests and promotional initiatives supporting products and services development.