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Work experience

Feb 2008Present

Senior Manager, Marketing Communications

Hartford Investments

  • Lead integrated digital marketing strategy for Canada to grow sales and increase assets
  • Spearhead entry into social media and online community platforms
  • Manage and plan all activities of multi-disciplinary Internet team that have increased visits to Hartford Investments website
  • Integrate web analytics program and analyze metrics to guide marketing messages in all digital channels
  • Introduce e-mail marketing program that has enabled sales team to target and track messages for improved communication with clients
  • Oversee national print and online marketing campaigns that have increased sales
  • Create and implement search engine optimization (SEO) and search engine marketing (SEM) programs that have increased traffic and search rankings for Hartford Investments site
Jun 2002Feb 2008

Senior Manager, Marketing Communications

CIBC Wood Gundy

  • Proactively participated and contributed to the development of communications and marketing strategies of CIBC Wood Gundy and CIBC Investor’s Edge
  • Managed team of three communications professionals dedicated to providing editorial support to all business units in the firm
  • Guided editorial management of CIBC Wood Gundy website with cross-functional team
  • Reviewed all communications within the organization prior to distribution to ensure that all communications are consistent with editorial, compliance and brand standards
  • Delivered strategic advice and direction to assigned key business partners on marketing plans and communications strategies ensuring alignment with CIBC Wood Gundy’s and CIBC Investor’s Edge’s strategy and goals
  • Worked interactively as key liaison with leaders of designated business units to produce their communications from conception to execution
  • Provided editorial support for Investment Advisors, CIBC Wood Gundy clients, product areas and senior executives, through a variety of programs within the firm
  • Oversaw all Investment Advisor communications to ensure they remain compliant
Aug 1998Jun 2002

Product Applications Specialist

Teknion Furniture Systems

  • Researched, wrote and edited marketing communication materials including product brochures, product guides, planning guides, case studies and training materials 
  • to support product launches
  • Collaborated with cross-functional teams through entire product development phase 
  • to define project scope and communication deliverables
  • Analyzed audience needs and identified key messages for content development of marketing communication materials in print and new media formats
  • Supervised a variety of projects with external suppliers by providing direction and 
  • briefing notes
  • Prepared first draft materials for review by key stakeholders and subsequent collection and integration of feedback
  • Managed project schedules to ensure deadlines for content delivery met
Oct 1995Jun 1998

Production Coordinator

Where Toronto Magazine

  • Coordinated production of monthly magazine and other print materials ensuring 
  • strict deadlines met
  • Reviewed page proofs to ensure accuracy of ads and editorial content
  • Liaised between clients and in-house art department in creation, collection and 
  • approval of ads
  • Monitored budgets, maintained production schedules and tracked contracts
  • Copyedited and fact checked editorial content

Education

20092010

E-Business and Web Marketing Certificate

University of Toronto
19881992

BAA

Ryerson University

Portfolio

Summary

Senior digital marketing and communications professional with experience developing successful integrated marketing strategies.

  • Well versed in digital marketing strategies and tactics with ongoing view of emerging technologies
  • Extensive experience in writing, editing and project management of diverse marketing materials for print and online
  • Highly organized leader who is committed and able to effectively prioritize self, colleagues and partners towards common objectives
  • Continually recognized with positions of increasing responsibility and awards from management and peers

Professional Development

Canadian Securities Institute

2003 to 2004

  • Conduct and Practices Handbook Course
  • Canadian Securities Course (with honours)

George Brown College

1997 to 2001

  • Copywriting, Copyediting, Technical Writing, Print Production