Work History

Work History

Feb 2008 - Present

Senior Manager, Marketing Communications

Hartford Investments

  • Lead integrated digital marketing strategy for Canada to grow sales and increase assets
  • Spearhead entry into social media and online community platforms
  • Manage and plan all activities of multi-disciplinary Internet team that have increased visits to Hartford Investments website
  • Integrate web analytics program and analyze metrics to guide marketing messages in all digital channels
  • Introduce e-mail marketing program that has enabled sales team to target and track messages for improved communication with clients
  • Oversee national print and online marketing campaigns that have increased sales
  • Create and implement search engine optimization (SEO) and search engine marketing (SEM) programs that have increased traffic and search rankings for Hartford Investments site
Jun 2002 - Feb 2008

Senior Manager, Marketing Communications

CIBC Wood Gundy

  • Proactively participated and contributed to the development of communications and marketing strategies of CIBC Wood Gundy and CIBC Investor’s Edge
  • Managed team of three communications professionals dedicated to providing editorial support to all business units in the firm
  • Guided editorial management of CIBC Wood Gundy website with cross-functional team
  • Reviewed all communications within the organization prior to distribution to ensure that all communications are consistent with editorial, compliance and brand standards
  • Delivered strategic advice and direction to assigned key business partners on marketing plans and communications strategies ensuring alignment with CIBC Wood Gundy’s and CIBC Investor’s Edge’s strategy and goals
  • Worked interactively as key liaison with leaders of designated business units to produce their communications from conception to execution
  • Provided editorial support for Investment Advisors, CIBC Wood Gundy clients, product areas and senior executives, through a variety of programs within the firm
  • Oversaw all Investment Advisor communications to ensure they remain compliant
Aug 1998 - Jun 2002

Product Applications Specialist

Teknion Furniture Systems

  • Researched, wrote and edited marketing communication materials including product brochures, product guides, planning guides, case studies and training materials 
  • to support product launches
  • Collaborated with cross-functional teams through entire product development phase 
  • to define project scope and communication deliverables
  • Analyzed audience needs and identified key messages for content development of marketing communication materials in print and new media formats
  • Supervised a variety of projects with external suppliers by providing direction and 
  • briefing notes
  • Prepared first draft materials for review by key stakeholders and subsequent collection and integration of feedback
  • Managed project schedules to ensure deadlines for content delivery met
Oct 1995 - Jun 1998

Production Coordinator

Where Toronto Magazine

  • Coordinated production of monthly magazine and other print materials ensuring 
  • strict deadlines met
  • Reviewed page proofs to ensure accuracy of ads and editorial content
  • Liaised between clients and in-house art department in creation, collection and 
  • approval of ads
  • Monitored budgets, maintained production schedules and tracked contracts
  • Copyedited and fact checked editorial content

Education

Education
2009 - 2010

E-Business and Web Marketing Certificate

University of Toronto
1988 - 1992

BAA

Ryerson University

Summary

Senior digital marketing and communications professional with experience developing successful integrated marketing strategies.

  • Well versed in digital marketing strategies and tactics with ongoing view of emerging technologies
  • Extensive experience in writing, editing and project management of diverse marketing materials for print and online
  • Highly organized leader who is committed and able to effectively prioritize self, colleagues and partners towards common objectives
  • Continually recognized with positions of increasing responsibility and awards from management and peers

Professional Development

Canadian Securities Institute

2003 to 2004

  • Conduct and Practices Handbook Course
  • Canadian Securities Course (with honours)

George Brown College

1997 to 2001

  • Copywriting, Copyediting, Technical Writing, Print Production