Fernando Del Monte Sol
- Sarasota US-FL
Responsible for promoting Blood Glucose meters and strips to an established list of
endocrinologists, internal medicine specialists and primary care physicians. Managed the
hospital, wholesalers, independent distributors and pharmacy segments of the business.
In charge of developing all aspects of the business for LifeScan in a new market (PR).
Prioritized modes of distribution (wholesalers, chain and DME) through proper market
analysis and business planning. Handled HCP sales efforts, business development, hospital
conversions and inservice, marketing, relationship management and strategic planning
associated with BGM products.
Sales responsibilities of pharmaceuticals in the fields of Cardiology, Antibiotics,
Musculoskeletal and ophtalmic solutions. The territory included part of San Juan and St.
Thomas and St. Croix. Was promoted to Executive Sales Representatives with sole
responsibility of the ophtalmic line of product for the entire island.