Seguros El Roble, S.A.
Insurance Company, part of BI Corporation, the most important financial group in Central America.
- New product`s development: 2 product launches in the past 9 months. One of them represents 50% (20kk) and the other 25% (10kk) of each other´s channels.
- New products image concept and massive ad campaings development
- Annual budget execution and accomplishment
- Develop and implementation of the commercial strategies and tactics of the broker´s channel
- Responsible of the 45% of the actual portfolio
- New channels development
- Loyalty programs creation
- Customer service processes supervision
- Personnel in charge: 7 colaborators between CS, portfolio holding and loyalty programs.