Justin Leiser

Justin Leiser


To obtain an internship in sport administration in which my strong work ethic, organizational and communication skills can be fully utilized; and myworking knowledge of the industry and passion for the sports field can be expanded through hands-on experience in business development, marketing and public relations.

Honors & Activities

  • Alpha Epsilon Rho, Electronic Media Honors Society, 2009 - Present
  • National Broadcasting Society, University of Miami Chapter Vice-President, 2009 - Present
  • Dean's Student Circle, School of Communication Student Advisory Board, 2009 - Present
  • School of Communication School Council, Electronic Media Representative, 2009-Present


Aug 2007 - Present

Bachelor of Science in Communication

University of Miami

Majors: Media Management & Sport Administration

Minor: Business Administration

GPA: 3.6, Dean's List

Work History

Work History

Technology/Development Assistant

Saint Pauls School

  • Helped manage construction of new website including design and image selection as well as delegation of copy assignments to school administration
  • Wrote copy and organized information for school communications
  • Initiated alumni networking on Facebook and via website
  • Supported Technology Director in computer updates and installs
Sep 2007 - Present

Production Assistant

University of Miami Television
  • Assisted in production of weekly and bi-weekly student produced television shows:
    • UMTV SportsDesk
    • UMTV NewsVision
    • UMTV Off The Wire
    • UMTV Canes Eye View
    • UMTV The Slate
  • Shot sideline footage of University of Miami football games during 2008 and 2009 seasons
  • Participated in all parts of UMTV production including: live newscast directing and technical directing, audio, video playback, camera operation, remote field production, and on-camera talent.
  • Supported School of Communication special projects including live webcasted lectures, taped scholastic panel segments, and live sports coverage
May 2010 - Aug 2010

Partnership Marketing & Sales Intern

International Speedway Corporation

  • Brainstormed activation ideas and managed projects for Coca-Cola, Sprint, Subway and Gatorade sponsor accounts with the largest promoter of motorsports in the U.S.
  • Utilized Simmons and Scarborough insight databases, Vocus PR and Image Impact media exposure resources to build presentations for current and potential partners
  • Assisted in credential requests, ticket shipping, escorting of dignitaries, PA Announcements and display area management for the Coke Zero 400 event weekend
Mar 2010 - Apr 2010

Ticket Agent

IMG - Sony Ericsson Open

  • Ticket Agent for 2010 Sony Ericsson Open tennis tournament
  • Sold tickets to customers and distributed tickets at will call
Jan 2010 - Feb 2010

Volunteer Ambassador

South Florida Super Bowl Host Committee
  • Media Relations Volunteer at Official Super Bowl Media Center at Broward County Convention Center
  • Guest Relations Volunteer for 2010 Pro Bowl & Super Bowl XLIV NFL on Location Hospitality Events at Sun Life Stadium
Feb 2010 - Feb 2010

Media Center Volunteer

Daytona International Speedway
  • Media Center Volunteer for 2010 Daytona 500 weekend including Gatorade Duel at Daytona, NextEra Energy Resources 250 Camping World Truck Series race, Drive4COPD 300 Nationwide Series Race, and the 52nd Daytona 500 NASCAR Sprint Cup Series race
  • Shot video for packages to be featured on DaytonaInternationalSpeedway.com
Jan 2009 - Dec 2009

Student Station Manager

University of Miami Television (airing on Comcast Cable - Coral Gables)
  • Reorganized student leadership positions including creation of duties while solidifying leadership structure and organization efficiency
  • Guided student program producers in increasing production quality and consistency to advance expansion opportunities
  • Bolstered teamwork within UMTV Student Organization, creating a unified station atmosphere including cross-promotional efforts and branding strategies
  • Created, implemented and supervised strong promotion initiatives and partnerships with student organizations and University administrators
  • Established UMTV as a University sponsored student organization by writing and editing organization constitution
Nov 2009 - Nov 2009

Freelance Writer/Reporter

Anthem Motorsports
  • Wrote full-length feature article for 2009 NASCAR Ford Championship Weekend at Homestead-Miami Speedway event program
  • Article entitled "Ups and Downs" highlighted NASCAR driver Kyle Busch's meteoric charge in the 2009 NASCAR Nationwide Series season and his struggles in the NASCAR Sprint Cup Series championship chase
May 2009 - Aug 2009

Public Relations Intern

Homestead-Miami Speedway
  • Assisted in media relations during 2009 IndyCar & NASCAR championship races through the management of the media center and press box
  • Assisted in Speedway press conferences and special media events
  • Promoted Speedway by interacting with guests at marketing events
  • Wrote and edited press releases, social network updates, feature stories, event program articles, website content, and community newsletter stories for promotion of speedway events and developments
  • Aided in the development of Public Relations support materials including Speedway’s official media kit
Sep 2008 - May 2009

Production Assistant

ACC Select Sports
  • Assisted in production of ACC Select Sports Webcasts for University of Miami Athletic Department and School of Communication
  • Organized and set-up equipment for broadcast of Women's Soccer, Women's Basketball, Swimming & Diving, and Men's Baseball at the University of Miami
  • Operated camera and directed webcasts of live sporting events
Aug 2008 - Dec 2008

Marketing/Event Management Intern

BankUnited Center
  • Designed and edited promotional flyers and materials for events
  • Strategized with Director of Marketing about on-campus initiatives
  • Assisted in media relations and event staff organization at events
  • Responsible for organizing street-team for promoting events and developing online strategies on Facebook and via email
Nov 2007 - Nov 2008

Production Assistant

  • Assisted in production of NASCAR Sprint Cup, Nationwide, and Camping World Truck Series races at Daytona International Speedway and Homestead-Miami Speedway for four separate weekends
  • Operated the mobile program monitor used by pit reporters in on-air segments
  • Supported R/F camera and pointer operators in battery replenishment and overall safety in pit and garage area
  • Observed professional television production up-close and attained considerable practice in a high-pressure work environment