VP Sales & Marketing
VP Sales & Marketing at Circle Organics, LLC
Created all marketing and sales initiatives for a start-up company in a hot and growing new sector –“Organics”. Developed and drove business growth through a thorough analysis of market sectors and planned strategies to place our new unique product line. Managed merchandising product development from concept to finished products and formulated pricing structures. Implemented these strategies to penetrate the US lawn and garden retail and wholesale markets. Worked with the top US lawn and garden distributors. Also worked to move our products into additional markets such as Nursery and Landscape, Organic Farms, Municipal and Academic Grounds, Sports Turf, and Green Roofs. Managed on-line marketing, wrote press releases and articles for the web and trade publications, and produced supporting sales materials which communicated the value proposition and competitive differentiators. Managed and participated in tradeshows, association meetings, sponsorships and conferences. Maximized exposure for our company digitally through web business portals, social media, and blogs relevant to each market sector.