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Work experience



Diosa Media Ltd

I founded and run Diosa Media Ltd which offers independent and creative events and communications services to a diverse range of cross-sector organisations.

In addition to Diosa Media, I also fulfil the following roles:

Co-founder and Director of Projects, Events & Communications, Wet Paint ProductionsWet Paint Productions (WPP) is a contemporary urban art agency. Based in Brighton, it was founded in 2009 by Guy Harris and Fay MacDonald. WPP works with local, UK and overseas artists offer a range of innovative services including: interactive events & exhibitions, creative branding & campaigns, bespoke artwork, interior & exterior design and ethical artist management.

Vice President and Events Chair Brighton & Hove Chamber of Commerce

Responsible for contributing to strategic development of organisation, plus co-ordination and delivery of diverse events programme designed specifically to support regional businesses.

Communications Consultant & Committe Member, Brighton & Hove 10:10Jointly responsible for communications, media relations and events in order to launch and develop the 10:10 campaign to reduce carbon emissions in Brighton & Hove, part of the global 10:10 initiative.

Oct 2005Aug 2006

  • Professional Scuba Diving training in Thailand then working as a PADI Divemaster
  • Worked with the Dive School on marketing materials and website
  • Travelling in Africa & South East Asia often offering free marketing and communications advice to travel and leisure outlets
Oct 2003Oct 2005

Communications Manager

The Internet Watch Foundation

Responsibility for all aspects of Press, Publicity, Promotions, Marketing, Events & Partner Management.

A new position created to increase awareness of the IWF and its role, to a variety of audiences including the general public, technology industry sectors, Government, Police & other relevant NGO’s & consumer bodies.

  • Development & production of IWF Communications Strategy and sole management of budget
  • Instrumental in creation, design, content, implementation & maintenance of new IWF website
  • First point of contact for all media enquiries - Regional, national & international spokesperson, ambassador and regular presenter for IWF
  • Generation and distribution of all IWF publicity and news including monthly e-newsletter and bi-annual printed newsletter
  • Working with external agencies on concept, design and production of promotional and marketing materials & publications
  • Awareness raising marketing campaigns: design & implementation
  • Annual reports:  style, content, co-ordination, production & distribution
  • Working closely with senior management representatives from IWF member companies (60+) and partners: industry and non-industry
  • Liaison with Government officials within House of Commons, the Home Office, DTI, OFCOM, as well as Senior Police representatives
  • Specialist Communications Advisor to Stop it Now! Charity
  • Member of the Government Task Force sub group: Public Awareness for Protection of Children on the Internet
  • Member of OFCOM Research panel
  • Development of political affairs strategy & working closely with designated political affairs agency
  • Responsibility & co-ordination of all IWF events including a week long exhibition; exclusive lunch reception & dinners at the House of Commons
  • Production & management of corporate IWF PPT presentations
  • Induction, training & management of Communications Assistant
Oct 2000Oct 2003


nCipher Corporation Ltd

Promoted to Sales Programmes & Events Manager, December 2002

  • Strategic level client relations in Northern Europe
  • Research, planning & implementation of Sales & Marketing programmes & campaigns.
  • Corporate Communications & Management.
  • Organization & execution of all Customer, Prospect & Partner Engagement Activities & Events.
  • All associated Marketing & Promotions activities.
  • Tracking activities & resulting revenue generation.
  • Co-ordination of research, knowledge & visibility of key accounts & contacts
  • Management of the customer database.

Promoted to UK Channels Manager in January 2002

  • Continued management of Internal Sales Team in Northern Europe, as well as supervision of UK Distributor and associated external Partner network.
  • Designed and implemented new accreditation programme, which includes; marketing initiatives, events, promotions, training as well as continued relationship building.
  • Promoted to Inside Sales Manager less than three months after start date
  • Management & co-ordination of the Inside Sales Team made up of 7 Internal Sales Executives and Administrative Assistant.
  • Key aims are to provide motivation & support and offer solutions to conflict.
  • Focus on lead generation, training and consistent team building.

Began role as European Sales Administrator

  • Responsible for large team of external Sales Managers & Directors, including diary management, travel, meetings & conferences.
  • Processing all International sales orders using Access Database.
  • Reporting to Vice President of Sales & Marketing, incorporating weekly presentation of sales figures and sales forecasts.
  • Responsible for streamlining systems management within our department and ensure day-to-day running of the office is efficient and consistent
Jan 2000Sep 2000


FOXTEL, News Corporation

Sole responsibility in every respect, for management of office, home & personal affairs.

  • Managing extremely busy phonelines - utmost priority.
  • Daily co-ordination of complex diary and appointments.
  • Extensive travel arrangements - frequently last minute & often prone to re-organization.
  • All correspondence, often by dictation & audio.
  • Management of expenses, credit cards & personal banking.
  • Daily liaison with several internal departments and direct sub-ordinates & colleagues as well as all senior executives within the company.
  • Dealing with celebrities, politicians and key Media figures whilst ensuring the highest standard of professionalism, discretion & care.
  • Technical assistance required on a regular basis with regard to TV broadcast & operations.
  • Individual projects & research work to deadlines.
  • Constant liaison & project work with personnel from employer's many other companies.
  • Maintaining a calm & responsible attitude under very high levels of demands & pressures.
Oct 1997Oct 1999



A highly pressurised and responsible role, requiring tact, discretion and confidentiality

  • Extensive liaison with all senior corporate executives, including Board members, key figures in British & International Broadcasting & Media as well as personal friends & clients.
  • Acting as assistant to Mr. Rupert Murdoch & News Corporation Executives during visits.
  • Maintaining & coordinating a complicated diary, including business & social events.
  • Organising international travel arrangements with detailed itineraries.
  • Organisation of international conferences.
  • Handling of sensitive & confidential information.
  • Extensive customer liaison via telephone & correspondence
Jun 1997Oct 1997


  • Implemented set up of office at the beginning of production and maintained smooth operation on a daily basis - responsible for office budget.
  • Assisting the Producer and Line-Producer - provided support for production team and crew.
  • Preparation prior to filming  - interviewing potential staff and organising crew.
  • Responsible for ordering equipment & coordinating delivery on set.
  • Liaising with clients & guest directors - international travel arrangements & hospitality.
  • Liaising with writers daily - responsible for devising script presentation and delivery schedule
  • Implemented successful distribution system for scripts.
  • Working with directors to produce schedules.
  • Remained with production team after shoot was completed for post production when final programmes are delivered



BSc Hons Communications & Information Studies

Brunel University

Theoretical understanding and practical application of social and cultural dimensions of the media.


Access Schedule Plus Pivotal SAP Goldmine Bespoke in-house designs
Online and email systems and tools
Web based CMS systems Various newsletter and email software (commercial packages and bespoke designs) Blogs Social networking tools
Microsoft Office


Deana Ward

I worked with Deana to deliver the Profitnet event in January 2010. Deana also knows me through my profile within the local business community and as Events Chair for the Brighton & Hove Chamber of Commerce

Sarah Springford

I have worked with Sarah since she took on the role of Director at the Chamber of Commerce, both in my capacity as Events Chair and as a Director of Diosa Media, when I delivered the Business Lifebelt programme of events and development.

Fiona Burton

Billington Carmel commissioned Wet Paint Productions to deliver the Brugal campaign. I have worked with Fiona since April 2010 and continue to work with her on all things Brugal!

Examples of work

More about me...

1) I am passionate about urban and contemporary art and exploring ways to share it freely for all to enjoy.2) Travel is my passion and I have lived in several different countries and visited many more!3) I am a voracious reader and would love to write a book.4) I am a professionally trained Scuba Diver PADI Divemaster and an experienced horsewoman.6) I enjoy many aspects of health and fitness and am a firm believer in the benefits of holistic treatments to balance the mind and body.


"Fay is great - she delivers strong professional insight mixed with outcome driven project management. Her professionalism, enthusiasm and attention to detail are all outstanding. In all the projects I've enjoyed working with her on, her experience and ideas have all consistently improved the quality and effectiveness of the work. I recommend that if you need someone who is totally committed to bringing real value to your PR and events, that you pick up the phone and call her today." Ed Carr, Creative Director, Brand Group

“Fay is excellent. She is intelligent, creative and a pleasure to work with. Every person I have ever introduced Fay to has found her to be superb and is extremely impressed. Fay is particularly good at thinking of great ideas for campaigns but is also highly skilled at understanding the issues, is a very good organiser. She is also an expert in marketing and PR and writes very well. I've worked with Fay for at least a couple of years, am honoured to now know Fay as a friend and have no hesitation in recommending Fay to anyone.”

Jeremy Spiller, MD and Co-Founder , White Hat Media

“Working with Fay has been a great experience for us. Her extensive knowledge of the local business community, and her ability to forge partnerships across various networks, provides a fantastic opportunity for new projects to take place. Fay has an infectiously enthusiastic approach to her work, and a well-considered and refreshing approach to events and marketing communications."Hannah and Helen, H2oh! Entertainment

For more testimonials please see my LinkedIn profile

What am I good at?

My areas of expertise

  • Events Specialist
  • Experienced Project Manager
  • Creative Communications Professional

Why I deliver results

  • Passionate, creative and energetic
  • Resourceful and highly skilled, yet flexible
  • Determined, responsive and committed

My experience means that I can design and deliver projects and events with impact, alongside creative communications that generate an informative buzz. Having worked on hundreds of event projects, some award-winning, I have enabled clients and organisations to build relationships, successfully raise their profile, engage their target audiences and achieve their tactical and strategic goals.

Events I have delivered

  • Indoor & Outdoor
  • Public & Private
  • Strategic & Experiential
  • Arts & Educational
  • Business & Networks
  • Charity & Fundraising
  • Leisure & Social
  • Small & Large - from 6 people to thousands - from 2 hours to 3 days!
  • For a variety of audiences - from children & young people, business & consumer

Professional and Personal Strengths


  • Project Management - conception, planning, budget management, supplier liaison, partner management, on-site co-ordination, team management and post-event follow up to suit a range of objectives and audiences
  • Writing and implementation of creative communications strategies & plans
  • Specialised in working with enterprises to improve and develop brand awareness, raise company profile, communicate key messages and increase impact within B2B  and B2C target markets
  • Creation and design of communications and marketing materials, activities and tools for multiple purposes and audiences
  • Copywriting for offline and online materials
  • Development of online presence and best use of e-media tools
  • Public Relations – press and publicity materials, media management and liaison
  • Stakeholder Engagement - experienced at building networks and partnerships
  • Confident communication and diplomatic client facing skills
  • Outstanding organisation and co-ordination skills on multiple projects


  • Communicating and connecting with people
  • Highly creative with the vision and passion to bring ideas to life
  • Hardworking and enthusiastic
  • Exceptional and resourceful organiser
  • Fast learner who enjoys a challenge
  • Motivated, innovative, driven by energy and initiative
  • Intuitive, perceptive and attentive
  • Combining eternal optimism with sheer determination and getting things done

Who am I?

I am Fay MacDonald, an innovative communications, development and events specialist with nearly fifteen years experience within a range of corporate, commercial, public and not-for-profit environments. I have a proven ability to unite creative ideas with practical delivery by providing an integrated range of flexible skills, expertise and resources across the events and communications mix.

I am based in the vibrant, creative hub that is Brighton, East Sussex and work predominantly in theSouth East, but also across the UK.