Fay Mac Donald

Fay Mac Donald

Work experience

Work experience
2007 - Present


Diosa Media Ltd

I founded and run Diosa Media Ltd which offers independent and creative events and communications services to a diverse range of cross-sector organisations.

In addition to Diosa Media, I also fulfil the following roles:

Co-founder and Director of Projects, Events & Communications, Wet Paint ProductionsWet Paint Productions (WPP) is a contemporary urban art agency. Based in Brighton, it was founded in 2009 by Guy Harris and Fay MacDonald. WPP works with local, UK and overseas artists offer a range of innovative services including: interactive events & exhibitions, creative branding & campaigns, bespoke artwork, interior & exterior design and ethical artist management.

Vice President and Events Chair Brighton & Hove Chamber of Commerce

Responsible for contributing to strategic development of organisation, plus co-ordination and delivery of diverse events programme designed specifically to support regional businesses.

Communications Consultant & Committe Member, Brighton & Hove 10:10Jointly responsible for communications, media relations and events in order to launch and develop the 10:10 campaign to reduce carbon emissions in Brighton & Hove, part of the global 10:10 initiative.

Oct 2005 - Aug 2006

  • Professional Scuba Diving training in Thailand then working as a PADI Divemaster
  • Worked with the Dive School on marketing materials and website
  • Travelling in Africa & South East Asia often offering free marketing and communications advice to travel and leisure outlets
Oct 2003 - Oct 2005

Communications Manager

The Internet Watch Foundation

Responsibility for all aspects of Press, Publicity, Promotions, Marketing, Events & Partner Management.

A new position created to increase awareness of the IWF and its role, to a variety of audiences including the general public, technology industry sectors, Government, Police & other relevant NGO’s & consumer bodies.

  • Development & production of IWF Communications Strategy and sole management of budget
  • Instrumental in creation, design, content, implementation & maintenance of new IWF website
  • First point of contact for all media enquiries - Regional, national & international spokesperson, ambassador and regular presenter for IWF
  • Generation and distribution of all IWF publicity and news including monthly e-newsletter and bi-annual printed newsletter
  • Working with external agencies on concept, design and production of promotional and marketing materials & publications
  • Awareness raising marketing campaigns: design & implementation
  • Annual reports:  style, content, co-ordination, production & distribution
  • Working closely with senior management representatives from IWF member companies (60+) and partners: industry and non-industry
  • Liaison with Government officials within House of Commons, the Home Office, DTI, OFCOM, as well as Senior Police representatives
  • Specialist Communications Advisor to Stop it Now! Charity
  • Member of the Government Task Force sub group: Public Awareness for Protection of Children on the Internet
  • Member of OFCOM Research panel
  • Development of political affairs strategy & working closely with designated political affairs agency
  • Responsibility & co-ordination of all IWF events including a week long exhibition; exclusive lunch reception & dinners at the House of Commons
  • Production & management of corporate IWF PPT presentations
  • Induction, training & management of Communications Assistant
Oct 2000 - Oct 2003


nCipher Corporation Ltd

Promoted to Sales Programmes & Events Manager, December 2002

  • Strategic level client relations in Northern Europe
  • Research, planning & implementation of Sales & Marketing programmes & campaigns.
  • Corporate Communications & Management.
  • Organization & execution of all Customer, Prospect & Partner Engagement Activities & Events.
  • All associated Marketing & Promotions activities.
  • Tracking activities & resulting revenue generation.
  • Co-ordination of research, knowledge & visibility of key accounts & contacts
  • Management of the customer database.

Promoted to UK Channels Manager in January 2002

  • Continued management of Internal Sales Team in Northern Europe, as well as supervision of UK Distributor and associated external Partner network.
  • Designed and implemented new accreditation programme, which includes; marketing initiatives, events, promotions, training as well as continued relationship building.
  • Promoted to Inside Sales Manager less than three months after start date
  • Management & co-ordination of the Inside Sales Team made up of 7 Internal Sales Executives and Administrative Assistant.
  • Key aims are to provide motivation & support and offer solutions to conflict.
  • Focus on lead generation, training and consistent team building.

Began role as European Sales Administrator

  • Responsible for large team of external Sales Managers & Directors, including diary management, travel, meetings & conferences.
  • Processing all International sales orders using Access Database.
  • Reporting to Vice President of Sales & Marketing, incorporating weekly presentation of sales figures and sales forecasts.
  • Responsible for streamlining systems management within our department and ensure day-to-day running of the office is efficient and consistent
Jan 2000 - Sep 2000


FOXTEL, News Corporation

Sole responsibility in every respect, for management of office, home & personal affairs.

  • Managing extremely busy phonelines - utmost priority.
  • Daily co-ordination of complex diary and appointments.
  • Extensive travel arrangements - frequently last minute & often prone to re-organization.
  • All correspondence, often by dictation & audio.
  • Management of expenses, credit cards & personal banking.
  • Daily liaison with several internal departments and direct sub-ordinates & colleagues as well as all senior executives within the company.
  • Dealing with celebrities, politicians and key Media figures whilst ensuring the highest standard of professionalism, discretion & care.
  • Technical assistance required on a regular basis with regard to TV broadcast & operations.
  • Individual projects & research work to deadlines.
  • Constant liaison & project work with personnel from employer's many other companies.
  • Maintaining a calm & responsible attitude under very high levels of demands & pressures.
Oct 1997 - Oct 1999



A highly pressurised and responsible role, requiring tact, discretion and confidentiality

  • Extensive liaison with all senior corporate executives, including Board members, key figures in British & International Broadcasting & Media as well as personal friends & clients.
  • Acting as assistant to Mr. Rupert Murdoch & News Corporation Executives during visits.
  • Maintaining & coordinating a complicated diary, including business & social events.
  • Organising international travel arrangements with detailed itineraries.
  • Organisation of international conferences.
  • Handling of sensitive & confidential information.
  • Extensive customer liaison via telephone & correspondence
Jun 1997 - Oct 1997


  • Implemented set up of office at the beginning of production and maintained smooth operation on a daily basis - responsible for office budget.
  • Assisting the Producer and Line-Producer - provided support for production team and crew.
  • Preparation prior to filming  - interviewing potential staff and organising crew.
  • Responsible for ordering equipment & coordinating delivery on set.
  • Liaising with clients & guest directors - international travel arrangements & hospitality.
  • Liaising with writers daily - responsible for devising script presentation and delivery schedule
  • Implemented successful distribution system for scripts.
  • Working with directors to produce schedules.
  • Remained with production team after shoot was completed for post production when final programmes are delivered


1993 - 1997

BSc Hons Communications & Information Studies

Brunel University

Theoretical understanding and practical application of social and cultural dimensions of the media.




Access Schedule Plus Pivotal SAP Goldmine Bespoke in-house designs

Online and email systems and tools

Web based CMS systems Various newsletter and email software (commercial packages and bespoke designs) Blogs Social networking tools

Microsoft Office