Portfolio

Portfolio

Work History

Work History
Jun 2011 - Present

Corporate Marketing Manager

National University

Responsible for the management and implementation of strategies, integrated marketing activities and campaigns that will promote National University through on-campus and on-line, outreach management creating open houses, information sessions and community college marketing. This includes the range of marketing specific degree programs to building institutional awareness with the goal of generating new business/enrollments for the University.

This position is responsible for developing, managing and implementing marketing projects from creative brief to the initiation of projects with Communications, to the project management of initiatives across functional areas, to the trafficking of ads, to the review and reporting of results.  Activities also include status updates of activities, media plan development and management, marketing/advertising campaigns, working with the regions to manage corporate and institutional event activities and additional marketing projects that are aligned and integrated with the University’s strategic national and international business plans.

Oct 2008 - May 2011

Director of Operations

National University

Responsible for the enrollment, marketing and communication planning, budget development and operations management, implementation and launch of the Online Information Center in South America located in Lima, Peru. Also includes the implementation and coordination of all media (online and offline) along with the planning and project management of regional operations in Peru and Colombia.

Education

Education
Apr 2013 - Present

Master of Arts In Strategic Communications

National University

The Master of Arts in Strategic Communications at National University has prepared me to assume professional positions in organizations that must meet the challenges of operating in an increasingly complex and interdependent global environment. With both theoretical and practical approaches to developing strategic communications programs that enable organizations to meet their goals and objectives. Each course during the program provides an essential stepping stone on the way to planning, executing, and evaluating effective strategic communications efforts.

The objective of the program is to develop effective, strategically sophisticated professionals who possess the full complement of analytical and practical tools to lead communication efforts.

More information about the M.A. in Strategic Communication program at National University:

http://www.nu.edu/OurPrograms/CollegeOfLettersAndSciences/ArtsAndHumanities/Programs/710-507.html

Jan 2005 - Jun 2007

Master of Business Administration

USIL Business School

The Master of Business Administration (MBA) has prepared me for leadership positions in business, and to lead projects with the knowledge and skills needed to successfully manage organizations in an ever-changing business environment. The MBA program imparts the conceptual understanding and application of problem-solving tools contained in basic business disciplines, including accounting, economics, data analysis, finance, management, leadership, and marketing. In addition,as an MBA alumni I am equipped with the skills needed for effective team-building, quantitative and qualitative decision-making, and creative problem-solving.

More Information about the MBA Program at USIL University:

http://www.usil.edu.pe/0/modulos/JER/JER_Interna.aspx?ARE=0&PFL=6&JER=702

Fellowship award - Ranked upper fifth percent.Accredited by IACBE.

Mar 1996 - Jul 2001

Bachelor of Arts in Integrated Marketing Communications

San Ignacio De Loyola University

This B.A. in Integrated Marketing Communications is a blend of the concepts of marketing principles, which include advertising, sales promotion, public relations, and direct marketing working together as a unified force with the integration of communication. As an alumni I am able to demonstrate an ability to seek and integrate high-quality research for the purpose of evaluating insights into the professional and academic study of communication and media studies, while also understanding the roles that communication plays in developing individuals and social institutions. The program has prepared me for careers in marketing, sales, advertising, fundraising, PR, and other persuasive fields. It also combines a business degree with advanced communication skills for traditional and Web 2.0 platforms, including print, broadcast, social, personal, and mobile media

More information about the B.A. in Marketing at USIL University:

http://www.usil.edu.pe/facultades/default_english.html

Academic Honor Scholarship - Ranked 3rd.