Innovation… Execution… Results… | Turning Opportunities into Business Growth I am a Marketing Professional with 8 years of experience and elaborate history in Global marketing and business development activities, working with multi-national companies. I have the experience that companies need in Product and Branding Management, and also building and maintaining strong relationships with the sales channel and consumers. I am always looking for innovative solutions that can add value and bring better results to the company through strategic marketing and planning. Connecting People & Ideas…
Oct 2008 - Present
Local Product Marketing Manager
Product marketing strategy and communications focused on sell out Product marketing plan Campaigns and special promotions to increase sales through distribution, resellers and retail channels.
Jul 2007 - Oct 2008
Marketing and Trade marketing Manager
Creation of the plan for marketing line of products and collaboration in the annual Brand Development and launch of new products with new features based on research among consumers; Creation and implementation of strategic marketing planning to knew sales channels with a increased of 25% of the sales in on-line channel; Development of promotional campaigns and actions with timetable for retail market to increase the sell out of products and the ROI Creation of motivational campaigns and commercial training for sales team recommending trading conditions and growth plans for clients, with emphasis on projects in Dicico Home Center, Word Wine, OAB e FENACON; Development opportunities for products distribution and new business through partnerships; Regular monitoring of management reports; Facilitator between the different areas involved in launching new products.
Sep 2006 - Jul 2007
Global Product Marketing Manager
Management of products for different lines with creation and implementation of marketing plan, ensuring the correct positioning in the market; Creation of new strategic marketing planning to the distribution channel with emphasis to on-line resellers as Americanas.com, Submarino,office supply stores Responsible for the growing distribution and the correct mix of products mix which represented an increase of sales, with emphasis to Fenac, Kalunga, Ponto frio; Analysis and control of P&L ,budget to Trade marketing and communications campaigns; Search marketing, market analysis and mapping of competition in the POS; Facilitators between areas involved in carrying out actions and projects, a member of the team's Latin America sharing best practices. Planning Road Shows, trade shows and commercial training to sales channel generating effective results; Development of phase-out and phase-in of products; Liaising with the product managers at headquarters and its subsidiaries
Jan 2006 - Sep 2006
Latam Product Marketing Manager
Creation of new marketing strategy for repositioning of two lines of products in the countries of Colombia, Peru and Venezuela; Responsible for the design of strategic restructuring for LATAM sales channel Development of non traditional media campaigns, and Trade Marketing campaigns
Jan 2004 - Jan 2006
HotBrick Eletronics Solutions
Strategic planning to launch the brand and products in the Brazilian market with the correct positioning; Management and motivation of sales team coordinating trading conditions and growth plan for distributors with an emphasis on Solution TI, Red, Bell Micro and retail as Santa Efigênia; Implementation of the program of relationships with integrators and installers with growth of 17% in turnover; Creation of Institutional and incentive campaigns in the retail generating fast increase in market share; Construction of the annual plan for customers by setting all Trade Marketing actions and specific action on online market; Responsible for recruitment and be the interface with search, advertising and events agencies; Development of large accounts as Telefônica, TVA, and Metro, creating a pattern of activity with its methods of control and measures of performance; Member of a Global Team were I could participate in the brand strategy for Middle East and Eastern Europe
Jan 1998 - Dec 2003
Marketing and Sales Director
Responsible for sales and marketing; New Product Development and Management of positioning the brand forward to its competitors; Management quality and effectiveness of service provided to customers of large corporations and Class A and AB; Creation and control of budget and investments in the Brand marketing; Development and implementation of strategies for marketing and communications for disclosure of service with a focus on the Internet and partnerships; Creation of promotional material such as brochure, gifts and institutional films; Hiring research marketing, market analysis and mapping of competition; Development and implementation of marketing plan; Analysis of customer purchasing behavior.