I was hired primarily to oversee the extensive research library housed at Natren and to regularly review relevant scientific articles. I would then analyze and provide executive summaries to the team to help keep them abreast of changes in the scientific community that could potentially affect Natren's probitic products.
I also performed scientific substantiation of probiotic claims for US and Australian Market Entry. This included reviewing label claims, long and short form radio claims, and overseeing all materials produced by the marketing team.
I worked directly with the manager of E-Commerce to assist with topics, outlines and references for two monthly newsletters, four monthly blogs, and all other media outlets.
I permformed regular scientific research to prepare the company owner for her weekly radio interviews.
As a Project Manager I oversaw all marketing projects at a high-level, participated in holistic marketing meetings and worked directly with the marketing team to push projects to completion. At every weekly meeting I presented competitor collateral and industry news/trends. I also managed three clinical trial projects, keeping multiple teams of people, in multiple locations across the country, on track as these projects moved forward.